Write for humans, not algorithms.
Landing page image that shows feature benefits
The image simply explains how the service works and shows the benefits. One good image can replace lines of text.
Mar 1, 2022
Landing Pages
NASA Wiring Workmanship Standards Image
This is one of many images found in NASA's workmanship standards manual. It uses clear diagrams with simple arrows showing examples of acceptable and...
Sep 4, 2020
Images
The 4 P's of Persuasive Copywriting
Picture Promise Prove Push This formula follows up a dream with ways that the product/service/idea can help. Then provides proof that it actually works.
Aug 7, 2017
Formulas
Hello Sign's Hero Section
Hello Sign does a great job combining a simple, direct message and CTA with an excellent explainer GIF. It shows the tool in action...
Jul 13, 2020
Home Pages
Videos