Write 3 versions of a cold email

Most people overthink their cold emails. They spend an hour polishing one version and then wonder why they feel stuck. The trick? Write three versions—long, medium, and short.

Why It Works

• Removes pressure so you’re not obsessing over perfection
• Unlocks creativity because you see your message from different angles
• Gives testable versions for real audience feedback
• Builds momentum instead of writer’s block

Real Examples

• Airbnb tests email subject lengths to find 10–15% higher open rates
• Zapier often runs A/B tests on email copy to see what drives more clicks
• Copyhackers promotes writing “3x drafts” to sharpen clarity and tone

Write more versions. Get better results. Simple.