Try using a single call to action for emails
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
- They end up sounding confusing. “Read this”, “Click that”, “Buy this”...what’s the point??
Image Description
The image compares two email layouts: one with multiple CTAs and another with a single CTA. The left side shows an email cluttered with various actions like "read this," "check this out," and "book a call," labeled as having "too many choices + different actions." The right side features a clean email with one clear CTA, "BUY NOW," labeled as having "much more focus."
Positive Aspects
The image effectively illustrates the confusion caused by multiple CTAs versus the clarity of a single, focused CTA. It's a visual representation that reinforces the blog post's message, making it easier for readers to understand the impact of their email strategies.
Key Takeaways
- Limit Your CTAs: Stick to one call to action per email to enhance clarity and focus.
- Improve Conversions: A single CTA helps avoid diluting your conversions by directing attention to one clear action.
- Avoid Reader Confusion: Prevent overwhelming your audience with multiple choices and conflicting actions.
Additional Insights
Imagine walking into a restaurant where the menu has only one item versus a menu with too many options. The single-item menu makes decision-making much easier and faster—just like a single CTA in an email. Keep it simple, and you’ll likely see better results.
