๐ค The SWIPES Email (Friday, July 25th, 2025)
Updated on
Friday, July 25th, 2025 โโ
โโโโ โโSwipeFileโ: Inspiration for your marketing.
โโโโโโCopywritingCourseโโโโโโ: Optimize all your marketing.
Swipe:
This โA.I.D.A. Formula Videoโ gives an under-2-minute explanation of how to get people people to want a product you sell โ
Instead of starting from a blank page when trying to sell something, try starting with the โA.I.D.A. Formulaโ. It will change your life (seriously itโs amazing)!
All you have to remember is: Attention, Interest, Desire, Action.
Wisdom:
Jason Cohenโ (founder of two unicorn companies) explains why you should send a monthly "investor report" even if you don't have official investors:
Interesting:
โThisโ shows the signups for a startup, and how it compounds over time then suddenly โcomes out of nowhereโ but in reality was a slooowwww grind to get there!
This is useful to keep in mind when you're grinding away on something for a long time. KEEP PUSHING!
Picture:
Fiction book rec: โThe Ancient Code by T.S. Falkโ
I go through soooo many of these fiction books reading at night, and itโs always fun to find one that holds your attention!
Essay:
SkinnyPopโs new look was a subtle but smart move as culture shifts from โdietโ to โflavor.โ
โJason Feiferโ noticed:
โDietโ is out. FLAVOR and FUNCTION are in. So that once-helpful word Skinny could become a liability.
๐ข๐๐ ๐ฃ๐๐๐๐๐๐: โSkinnyโ jumps out of a plain bag, which is defined by sharp lines (suggesting control + restraint).
๐ก๐๐ช ๐ฃ๐๐๐๐๐๐: Emphasize delicious language and imagery, bordered by rough edges (looseness + play).
๐ฃ๐ฅ๐ข๐๐จ๐๐ง/๐ ๐๐ฅ๐๐๐ง๐๐ก๐: It launched new flavors, and its marketing now says itโs โPOPularโ โ playing off Pop, not Skinny.
Splurge:
Question: Have YOU ever used โSwipeFile.comโ for anything??
Inspiration?
Ads research?
Other?
Reply to this email and let me know!
(Me scrolling SwipeFile for ideas)
We're releasing a bunch of cool new features on โSwipeFileโ to make it the best place to find content for posting and get inspiration for ad campaigns!
Reply to this email letting me know what you've used it for.
Sincerely,
Neville Medhora
P.S. Checkout some wins from Copywriting Course โmembersโ:
"Learning copywriting is helping me write tighter and more engaging video scripts." -FT
"This course is changing how I write everything, from landing pages to everyday emails. Everything I write is clearer and more persuasive." -DB
"You got me to put out my first video. I was hesitating for a full month. Huge success so far with crazy engagement!" -H
We also do weekly Live Reviews each week....we clip them up for members to watch:
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