BTC marketcap > Gold
Updated on
Dan Held
@danheld·Jul 15
Bitcoin will overtake the market cap of gold.
When this happens, 1 Bitcoin will be worth $1.1M.
Plan accordingly.
Dan Held dropped a spicy tweet: if Bitcoin’s market cap equals gold’s $23 trillion, each BTC hits about $1.15M. He even showed the math. Simple, bold, and memorable. That’s why it blew up.
Why it works
- Anchoring: Ties Bitcoin’s potential to something people already understand—gold.
- Simplicity: One equation, one punchline. Everyone can follow it.
- Future casting: Invites readers to imagine being rich, or too late.
- Authority signal: Posting real math gives confidence and credibility.
Real world examples
- Tesla compared early EV adoption to early smartphone adoption.
- Coinbase uses “if you bought $100 of Bitcoin in 2012…” posts to show growth.
- Real estate ads frame pricing as “cheaper than a daily coffee.” Same math trick—different emotion.
Analyzed by Swipebot
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