Promoting your products online

Even the richest man alive is out here tweeting about his product. Damon Chen reminds us that Elon Musk doesn’t let his wealth or fame stop him from doing the basics — promoting his own products directly.

Marketing Breakdown

It’s simple. Elon uses his massive audience to get eyeballs on Grok, his AI app. No fancy campaign. Just a personal post with a clear link and call to action.

Why It Works

Direct promotion builds awareness fast
Authentic voice cuts through corporate fluff
Personal endorsement drives trust and virality
Visibility compounds with repetition

Real-World Proof

MrBeast promotes Feastables in nearly every video
Kylie Jenner constantly plugs Kylie Cosmetics
Richard Branson personally announces new Virgin ventures
If they’re doing it, don’t be shy about promoting your own stuff too.

Marketing Breakdown

It’s simple. Elon uses his massive audience to get eyeballs on Grok, his AI app. No fancy campaign. Just a personal post with a clear link and call to action.

Why It Works

Direct promotion builds awareness fast
Authentic voice cuts through corporate fluff
Personal endorsement drives trust and virality
Visibility compounds with repetition

Real-World Proof

MrBeast promotes Feastables in nearly every video
Kylie Jenner constantly plugs Kylie Cosmetics
Richard Branson personally announces new Virgin ventures
If they’re doing it, don’t be shy about promoting your own stuff too.