70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
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Kissing advertorial
This is a crazy little advertorial that starts out like a “kissing guide” – complete with 1-2-3-style images down the left-hand side of the page – and then transitions into …
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs.
- They dilute your conversions.
- Once a reader clicks one link, they’re unlikely to come back to the email to click the other
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format.
One trick we have people do inside our forum is write 3 different versions in this order (long, medium, …
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions.
Why it’s bad:
- They turn the reader off immediately.
- They make the reader actively dislike you and never want to hear from