70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
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Vintage sneaker ad with unique selling point
A sneaker with a guarantee/ warranty just like a car. That was surely talked about back then. What can your ad offer that would seem out of place in your …
memorable vintage FedEx print ad
The copywriters took a age old question everyone knows and relayed it to the speed in which they deliver package.…
Vintage BMW clever print ad
This clever headline speaks to the joy of ownership and the quality (the underlying message is that the bike is built to last a lifetime).…
Vintage Range Rover ad
I love how this ad relates its product’s feature to another popular product on the market that is known for kind of the same thing.…
Vintage Land Rover ad speaks on innovation
The nature of tech companies are constant innovation and changes to their products. The same was true in the early days of automobile manufacturing. I’m sure the question the headline …
