70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
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CopyWork on some classic ads
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
1923 Caldwell’s Syrup Pensin
With 47 years of practice, Dr. W.R. Caldwell proves that he is an expert in medicine. He is also offering out $10,000 worth of free samples. A great way to …
1939 Ad for Phosferine Tonic Wine
An emotional letter from a customer was published ran an ad in this 1939 print ad. Showing how a little wine can help you deal with depression.…
Great sponsored ad by a wine company on Twitter
This ad creates a bit of curiosity with it’s clever headline and image.…
All the stuff to put on a sales page
Here’s a bunch of sections to include on a sales page.…