BGNGo Bullets Formula For Lists
- Best
- Good
- Necessary
- Good, with Outcome
Use this formula to bookend your bullet list with the two most compelling bullets.
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Story Circle
This is what a “Story Circle” looks like when writing a script. This is a great way to run a character through a proper story arc.…
Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it’s sizing guidelines and some written guidelines (which are an excerpt from a book by copywriter John Caples).…
The 22 Rules of Storytelling by Pixar
These are some rules of storytelling by the famous movie production company Pixar:
#1: You admire a character for trying more than for their successes.
#2: You gotta keep in …
WhatsApp Design Principles
A product designer at WhatsApp listed these 5 rules WhatsApp sticks to when designing a product for over a billion people.
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