Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Explorer Cold Brew Social Media Ad
This simple ad showcases the airplane-size bottle to promote their concentrated cold brew, demonstrating that it is small enough to...
Life After Death Warning Sign
I went to a big house out in the burbs of Austin, TX and saw this sign on the gate...
Apple’s employee onboarding message
A message Apple would send to all of it’s new employees to encourage them to be a little crazy and...
Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no...
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...
Brilliant Earth Groom Wedding Ring Ad
This social media ad showcases the different thickness options for groom's wedding rings through images and minimal text.
Injured? Good!
This billboard is simple and totally brilliant! Plot Twist: It’s not real, it was just a fun Reddit thread, but...
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂 Everything about this is simultaneously funny...
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Copywriting in real life for cat poster
Copywriting in real life: • Meh Headline: “Lost Cat” • Great Headline: “Dude Where’s My Cat?” Something that stands out...
wework wecrashed timeline
While I understand over zealous management killed off WeWork, I am a bit saddened by this because I had WeWork...
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits,...
Which hot dog would you choose
Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...