Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your...
“Lowest calorie dessert” Jello Ad
Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a...
Built-In Crayon Sharpener Box
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in...
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
1961 Ford Econoline “Price Advantage” Ad
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes...
McDonald’s 1984 swag game was hard!
To be honest I would totally buy a Big Mac just to get this hat!!!
Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is...
“The Quiet Toy” Crayola Ad
Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...
Awesome “Yuppie Handbook” book cover from 1984
I love this great callout-image using a picture and text and arrows!
“The Rolls Royce of Pans” Twitter Ad
This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay.
1967 "What does a banana have to be to be a Chiquita?" Ad
A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status...
1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to...
1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on...
1986 Honda Helix Ad - YUCK!
This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this...
Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.
“Gets Better With Age” Twitter Wallet Ad
This simple ad on Twitter shows a wallet on Day 1 and Day 1,582….and it looks exactly the same….showing that...
1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his...
When you’re trying to hit the quota 😂
Best non-clickbait headline ever! The restaurant reported an increase in sales saying “Some customers came back to eat twice in...
1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it! Not sure if this...
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...
Great unsubscribe email from Drizly
Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a...
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally...
Great 1956 Headline for Crest Toothpaste
I thought this headline was great: WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY