Which hot dog would you choose
Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...
Selling supplements in 1909
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements: It’s got...
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ...
McDonald’s Banana Puns Ad 1976
From this product awareness campaign I like their use of dumb puns! “Go bananas” “It’s got appeal” The Banana Shake...
Video editing burnout ad
Ok, this isn’t the most clever ad on the planet…it’s just a silly pub, but I thought this did the...
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing...
The Guinness Toucan Ad Series
Guinness Beer had a long running series of ads with different animals, but this toucan stole the show! For decades...
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your...
“The Rolls Royce of Pans” Twitter Ad
This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay.
Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.
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“Lowest calorie dessert” Jello Ad
Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a...
1967 "What does a banana have to be to be a Chiquita?" Ad
A hilarious 1967 print ad with a shocking image, intriguing headline and copy making you crave a banana. 🤣
“Gets Better With Age” Twitter Wallet Ad
This simple ad on Twitter shows a wallet on Day 1 and Day 1,582….and it looks exactly the same….showing that...
Built-In Crayon Sharpener Box
If you wanted to flex as a kid, you showed up with the box of Crayons with the built in...
1959 Crayola Print Ad with Great Headline
This ad from 1959 shows some of the original Crayola advertising. This cool ad shows a little kid with his...
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status...
When you’re trying to hit the quota 😂
Best non-clickbait headline ever! The restaurant reported an increase in sales saying “Some customers came back to eat twice in...
1961 Ford Econoline “Price Advantage” Ad
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes...