Latest
steve-wonder-atari

Steve Wonder Atari Ad

In 1977, Atari dropped an ad featuring Stevie Wonder joking, “If I could play video games, you bet it would...

Ads/Print Ads/Copywriting
Sep 10, 2022
creativity-is-the-enemy

"Creativity is the Enemy" Nike Headline

This NikeCraft ad flips what you expect from a brand known for innovation. The giant headline makes you stop and...

Ads/Print Ads/Copywriting
Sep 10, 2022
yamaha-gas-pump-ad

Yamaha "Pass the Gas Pump" Headline

In 1980, gas prices were a national obsession. Yamaha didn’t fight the conversation—they joined it. Their ad showed three fuel‑efficient...

Ads/Print Ads/Copywriting
Sep 5, 2022
earth-rides-uber

Earth Rides: Like Uber but with Teslas

Ever seen a headline this clear? Earth Rides’ car ad says: “Like Uber but with Teslas.” That’s it. Six words...

Ads/Copywriting/Outdoor Advertising
Sep 4, 2022
california-avocados-sensous-fruit

California avocados, a "sensuous" food

This vintage ad makes avocados sound downright seductive. Instead of talking about health or freshness, it leans into the feeling...

Ads/Print Ads/Copywriting
Sep 2, 2022
2-wheel-4-wheel-eagle

American Motors Eagle 2-wheel or 4-wheel option ad

This 1983 Eagle Wagon ad packs a ton of info into just a few lines — and it works. Each...

Ads/Print Ads/Copywriting
Aug 26, 2022
atari-stacks-up-ad

"No other video game stacks up"

This 1980 Atari ad doesn’t just tell you they have more games—it shows you. A tall, colorful stack of game...

Ads/Print Ads/Tweets
Aug 19, 2022
spyfu homepage social proof

Spyfu homepage excellent headline and call to action

This page nails the classic SaaS formula: promise, proof, and participation. The visitor knows in five seconds what SpyFu does,...

Copywriting/Home Pages/Social Proof
Aug 16, 2022
tab-calories-ad-1964

"How can just 1 calorie taste so good?"

This 1964 Tab ad nailed what most modern brands still miss — it made “diet” feel indulgent. Instead of selling...

Ads/Print Ads/Copywriting
Aug 13, 2022
simple copy text only homepage

Above the fold text only homepage

No jargon. No fluff. Just a headline that makes you feel something.“Talk to customers like you know them. Because you...

Copywriting/Home Pages/Headlines
Jul 29, 2022
glass-guru-headline

Glass Guru Car Advertising Headline

Ever been stuck in traffic and read a clever ad on a van? The Glass Guru nails this with their...

Ads/Print Ads/Copywriting
Jun 7, 2022
headline copy that changes homepage

Homepage Headline that changes text

Most sites list out their features under a headline. Smartrr took that idea and made it move. Their homepage headline...

Copywriting/Home Pages/Headlines
May 25, 2022
cta banner offer copy

Simple banner ad with strong offer CTA

This banner ad shouts value in six words flat: “Send 10K emails/month for free.” It’s bold, simple, and instantly tells...

Ads/Copywriting/Headlines
May 17, 2022
airsign-vacuum-ad

AirSign Vacuum Ad

A woman stands in cozy socks and an oversized robe, blankly staring ahead while holding a vacuum. Next to her:...

Ads/Copywriting/Headlines
Apr 27, 2022
john carilton headline copywriting

John Carlton’s headline paints a picture in the readers head

John Carlton’s “One-Legged Golfer” ad is a masterclass in curiosity and credibility. That headline is so visual you can’t help...

Ads/Copywriting/Direct Mail
Apr 27, 2022
descript video explainer homepage headline

Awesome homepage headline and matching visuals for audio/video editor

Descript nails it with this headline: “All-in-one audio & video editing, as easy as a doc.”It instantly removes friction. Everyone...

Ads/Copywriting/Videos
Apr 15, 2022
above the fold homepage

Great headline and limited options for marketplace user

The moment you land here, the message smacks you: “Turn gift cards into discounts.” Boom. Clear, valuable, instant understanding. No...

Copywriting/Social Proof/Headlines
Mar 2, 2022
oldsmobile ad

Old School car ad uses scarcity to sell

This Oldsmobile ad nails the “scarcity” play. It shows a sleek car and a bold line: We’re showing this to...

Ads/Print Ads/Copywriting
Feb 17, 2022
social proof homepage headline

social proof sub headline on home page

Wealthsimple nails trust-building in one line: “More than 2 million Canadians trust us.” That’s social proof gold. The clean design,...

Ads/Copywriting/Home Pages
Feb 16, 2022
above fold home page

Simple homepage headline for cash back app

Capital One Shopping nails it with one line: “Automatically apply coupon codes for free – it’s kinda genius.” That’s it....

Ads/Copywriting/Home Pages
Feb 12, 2022
private sale pop up

Pop up with a exclusive offer to urge sign up

This Jimmy Jazz pop-up nails a key persuasion trigger: exclusivity. Instead of a boring “Subscribe to our newsletter,” they make...

Copywriting/Pop Ups/Headlines
Feb 10, 2022
Span-A-Smarter-Electric-Panel

Great "Product Explainer" Homepage from Span.io

SPAN.io turned a dull household necessity into a must-have smart-home upgrade. Their homepage starts with the powerful line: “SPAN reinvented...

Copywriting/Home Pages/Headlines
Feb 4, 2022
funny but effective messaging

Funny but effective direct headline

This sign doesn’t dance around danger—it punches you with it. Instead of a boring “Caution: Keep hands clear,” it jolts...

Ads/Copywriting/Funny and Weird
Feb 2, 2022
Member-Mission-Gmail-membersiteacademy

"Member Missions" for Community Building

Membership Academy nails the art of engagement by turning ordinary member tasks into exciting “missions.” Instead of saying, “collect testimonials,”...

Copywriting/Motivation/Emails
Feb 1, 2022

Command Palette

Search for a command to run...