Before/After case study or testimonial Headlines
“Casey was 245 pounds and depressed when he came to me. After a year of training at my camp, he...
Headlines that tell them a surprising fact
Tell them some things about the product that are really cool and unique. This iPhone case is made out of...
Headlines show what an amazing value it is
People understand by analogy. So compare how great a value something is compared to a familiar item. You’re getting this...
Headlines that make it free
Making something free is the lowest-friction way to get someone to take an offer. Here’s some “Free Phrases” to entice...
Headlines that make it urgent
These are some power words for driving sales by making people feel a sense of urgency. 17 hours left. 17...
Headlines that make them want to belong
People like to feel they belong. Like they’re part of an elite group. Like being in First Class. These are...
What Never To Eat On A Plane Envelope
This was the most opened piece of mail sent by Boardroom for over 3 years.
How To Write Headlines Video
This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using "Lenses." Here’s a breakdown...
Big list of subject lines and their open rates
This is a big list of headlines and subject lines used on KopywritingKourse over the years, with their corresponding open...
Stray Cat Walks Into Nursing Home, Becomes One of Its Best Employees
This is an amazing headline and picture that went viral on the internet. Image Description A black and white cat...