Latest
before-and-after-picture

Before/After case study or testimonial Headlines

“Casey was 245 pounds and depressed when he came to me. After a year of training at my camp, he...

Before and After
Headlines
Mar 21, 2018
say-whaaat

Headlines that tell them a surprising fact

Tell them some things about the product that are really cool and unique. This iPhone case is made out of...

Headlines
Mar 21, 2018
show-the-value-copywriting

Headlines show what an amazing value it is

People understand by analogy. So compare how great a value something is compared to a familiar item. You’re getting this...

Headlines
Mar 21, 2018
free-is-better

Headlines that make it free

Making something free is the lowest-friction way to get someone to take an offer. Here’s some “Free Phrases” to entice...

Headlines
Mar 21, 2018
sense-of-urgency-copywriting

Headlines that make it urgent

These are some power words for driving sales by making people feel a sense of urgency. 17 hours left. 17...

Headlines
Mar 21, 2018
first-class

Headlines that make them want to belong

People like to feel they belong. Like they’re part of an elite group. Like being in First Class. These are...

Headlines
Mar 21, 2018
never-eat-envelope

What Never To Eat On A Plane Envelope

This was the most opened piece of mail sent by Boardroom for over 3 years.

Headlines
Aug 25, 2017

How To Write Headlines Video

This is a quick 5 minute tutorial from Neville Medhora on how to write headlines using "Lenses." Here’s a breakdown...

Copywriting
Headlines
Aug 25, 2017
list of headlines and subject lines

Big list of subject lines and their open rates

This is a big list of headlines and subject lines used on KopywritingKourse over the years, with their corresponding open...

Headlines
Aug 25, 2017
stray-cat-best-emoployee-nursing-home

Stray Cat Walks Into Nursing Home, Becomes One of Its Best Employees

This is an amazing headline and picture that went viral on the internet. Image Description A black and white cat...

Headlines
Aug 25, 2017