
"Member Missions" for Community Building
This cool concept from Membership Academy gives it's members a "mission" to complete. This is the email used to promote...

Powerful image & quote matchup that sparks curiosity
Finding the perfect quote to pair with the perfect image is a skill set within itself. I belief if this...

Oura Ring Instagram Story
This is a clean and clear ad for an Oura Ring. I love the headline and the image on this.

"They're not cheap" Atoms shoe ad.
Sometimes customers don't know how much work goes into a quality product. Atoms breaks down why they priced their shoes...

Bite Toothpaste Bits Homepage
This hero section has a lot of great things going for it: Novelty in headline creates curiosity Subheadline shows exactly...

Action Lab Headline
The Action Lab on YouTube has a great a simple headline: "One experiment is worth a 1,000 expert opinions."

Amazon Email Template Sizing And Text Guidelines
This is an email template used by Amazon that includes it's sizing guidelines and some written guidelines (which are an...
Headlines - Backlinko
Here’s a full scrape of headlines and titles from Backlinko: [table id=13 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]
Headlines - TheHustle
Here’s a full scrape of headlines and titles from TheHustle: [table id=9 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]

Great newsletter homepage
What's good Above the fold: A clear value statement. "The 3-minute newsletter with fresh takes on the industry news you...

Great above the fold copy for mobile landing page
All critical information about the service is simply replayed above the fold: What you get, how you get it, when...

"Meet Skimpy Wiring" Ad
This was a magazine ad showing the dangers of skimpy wiring and it's potential to catch fire, by showing a...

"This space reserved for a tooth that must last 63 years"
This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline...

Writing Effective Ad Headlines - The Zeigarnik Effect
This is an interesting little article about writing good headlines from a newspaper article. It has a couple of interesting...
Headlines - SmartBlogger
Here’s a full scrape of headlines and titles from SmartBlogger: [table id=12 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]

Good show but no tell. This Ad needs a headline.
Instagram allows marketers to expand upon the ad in the description below. Most users miss the “fine print” due to...

Homepage page giving great expectations
I love the simple statements of what you should expect from the hustle. “daily news straight to your inbox” =...

1971 American Airlines “Coach Lounge” Ad
This is a grabbing photo of a lounge available to even coach passengers on international flights. It also has a...

Tasty looking Big Mac ad from 1979
This is a tasty looking Big Mac ad from 1979 that has a very funny headline. Both the image AND...

Bricks Headline Before and After
Vague ads rarely work. An easy way to upgrade your copy is to mark all vague words in your ad...

iMac. Pretty. Freaking Powerful.
This is an awesome headline and image for the iMac.
Headlines - NeilPatel
Here’s a full scrape of headlines and titles from NeilPatel: [table id=14 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]
Headlines - SmartPassiveIncome
Here’s a full scrape of headlines and titles from SmartPassiveIncome: [table id=11 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]
Headlines - blog.hubspot
Here’s a full scrape of headlines and titles from blog.hubspot: [table id=8 row_order=sort row_order_sort_column=B row_order_sort_direction=ASC /]