Daily life check-in

Ever write copy that just feels flat? It might not be your creativity at fault—your body could be the issue. This visual nails it: hunger, bad sleep, junk food, or a hangover can mess with your brain chemistry and your marketing mojo.

Marketing analysis

Before you brainstorm or pitch, check your P.E.I.—Physical, Emotional, Intelligence. Pair that with these four questions: Am I hungry? Did I drink? Did I eat junk? Am I tired? Fix your body first, then work on the copy.

Why it works

• Keeps teams self-aware and honest about energy levels
• Prevents bad creative decisions on low-focus days
• Encourages emotional intelligence in collaboration
• Boosts productivity by managing physiological needs first

Examples

• Google does daily stand-ups where emotional state impacts task choice.
• Pixar animators often “rest up” before critique days for fresh perspective.
• Writers like Cal Newport track sleep before deep work sessions.
• Athletes monitor recovery data before training—same concept for marketers.