Don’t add too many CTA’s
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action people can take.
Miro “Just Show It” GIF
Instead of explaining what Miro does, this Twitter ad for Miro just shows a team building a workflow.
Sometimes it’s easier to show, don’t tell.…
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.
Definitely looks like this was a partial inspiration for this …
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Account upgrade email transforms into sponsorship offer
This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.
They obviously need more …
Edit any website javascript trick for mockups
This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…
