Don’t add too many CTA’s
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action people can take.
More Doctors Smoke Camels Print Ad
Ok….this didn’t age very well, but the underlying principles of it are solid:
- The ad gives strong social proof showing that doctors prefer the product.
- It has a “sciency-sounding” phrase
Air plane throttle level explainer image
Simple image shows how a plane’s thrust changes at different throttle levels. Normally this is a complex subject but this nice image conveys it very quickly! …