How American Express Sold Status With A Simple Tagline

American Express: Turning Shopping Into Status

Company Slogan Advice

My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...

What's in Store with American Express: A Lesson in Prestige Marketing

The Bell System’s Vision: Building Ahead of a Nation’s Growth

The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision

Cadillac’s Vintage Ad: Turning Enthusiasm into Status

Helping Customers Win: The Old-School Ad That Nailed Trust Marketing

Firestone’s Early Masterclass in Trust Marketing

Why Honda’s ‘Goal Over Budget’ Ad Still Hits Hard

Cadillac’s Golden Touch: The Art of Aspiration in a 1950s Ad

The Ad Budget Question That Never Gets Old

The Timeless Charm of “His First Schweppes”

How Volkswagen Made Car Ads Float

A Volkswagen, Obviously: Advertising That Makes You Feel Smart

The Ad That Sold ‘No Change’ as an Upgrade

The Bold Simplicity Behind “Don’t Laugh”

The Genius of Volkswagen’s 'Live Below Your Means' Ad

How Volkswagen's Ads Made Simplicity Sexy

Why Ugmonk’s “This Is Analog” Ad Works

The Ad That Solved a Dilemma With One Line

Sometimes the best marketing move is to make a tough choice easier. This classic 1976 VW ad nails that. It...

A $600 Cadillac Option… Free with Every Beetle

Volkswagen nailed contrast marketing with this ad. By comparing their small Beetle to a big, luxurious Cadillac, they made “cheap”...

This Baby Won’t Keep You Up Nights

Classic VW ads never shout. They whisper smart, human truths. This one nails it with calm confidence, turning “boring reliability”...

The VW Ad That Sold Adventure, Not Just a Van

Volkswagen didn’t sell horsepower or luxury. They sold a lifestyle. This 1960s ad for the VW Bus played on family...