Image in iMac vs image in Zoom and MacBook Air
Dec 9, 2020
Images
This was a before/after on a sales page that was split test, and the 'B' version overwhelmingly won!
CEO vs CFO vs COO
This chart clearly outlines the job responsibilities of the CEO, CFO, and COO, making it easy to understand each role's key functions.
Aug 3, 2024
Business Ideas
Data
Old War Jeeps Sale Ad
After World War II the military began auctioning off thousands of Jeeps to civilian companies. This was a magazine and newspaper ad that advertised...
Jan 28, 2022
Ads
Print Ads
"The Slippery Slope" and "The AIDA Formula"
One of my favorite marketing concepts is "The Slippery Slope" where you capture people's attention, give them great content, then get them to take...
Mar 24, 2024
Formulas
Swipes Email
The 4 U's Formula For Social Media
Useful Urgent Unique Ultra-specific The 4 U’s formula is perfect for social media. Use a small amount of text, show urgency, and be ultra...
Aug 5, 2017
Formulas