Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing himself with loafers on…that’s like 1 extra pound on the scale 😬
The Helpful Lens
Jul 22, 2020
Formulas
Copywriting
Lenses
1962 If You Run Out Of Gas Volkswagen Print Ad
This 1962 print ad was part helps solve a problem when you run out of gas. Red areas are most likely to attract attention,...
Aug 9, 2017
Print Ads
Facebook Groups Photography Script
Austin Entrepreneurs Facebook Group: “Hey Austinites, I’m offering a professional set of headshots for only $100….” Austin Photography Group: “Hey professional photogs, if you...
Apr 16, 2018
Scripts
The Hustle Funny "Four Loko" Email Giveaway
This is a great example from The Hustle of inserting humor into an email by adding a quick & punchy joke!
Jul 21, 2018
Copywriting
Emails