Edition: Friday, April 26th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

On one hand, this seems like a bad billboard....
❌ No description.
❌ Not obvious what the product is.

On the other hand, it got me to Google "Really . com" while pumping gas and looking at this thing....so maybe it worked!

Turns out it's some sort of privacy-based phone service.

However if I was just driving by in my car and couldn't Google this right away I doubt I'd care enough to look it up.

Wisdom:

The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:

It's probably the lowest effort to learn, yet highest impact concept:

Just remember "A.I.D.A" and you've got it memorized!

Interesting:

Last year I was excited about self publishing another book, but I never put it out because:
❌ The subject matter wasn’t that big.
❌ I doubt this could be an all-time best seller.

...but I still wanna do it!

It'll be only 50 pages and I am setting the pencils-down date for end of June 2024.

I'm just putting it out there so I'm shamed into working on it harder!

Picture:

My buddy Noah Kagan moved his YouTube studio to a different room, and this is the barebones V1 getting it setup.

I can’t wait to see progress and final result! Seeing behind-the-scenes of video studios is fun.

Essay:

....speaking of watching the progress of video studios, here's a Before/After of my own home office:

BEFORE:

Just a raw 13' x 14' room with concrete floors (extremely echo-y).

AFTER:

1. Added wallpaper
2. Put a big ass rug down
3. Positioned desks to face pretty wall
4. Hue lighting to control everything

This one room actually multi-functions as a:
- Home office
- YouTube studio
- Co-working space
- Overflow guest bedroom

Here's how it's setup:

I like how the space is multi-functional. For example if I have the whole family over and we need more bedrooms, the couch folds out into a Queen-sized bed and makes another guest room:

I can also adjust the lighting with one touch so the color range can change instantly like this...

...to this:

Fun!

Splurge:

I found a weird snack I’ve been enjoying a lot (no affiliation to this): It's called Obleas by ConsciousSnack and it's got:

6 ingredients.
42 calories for entire package.
It has about 25 ultra-thin wafers.
You can snack on these for like an HOUR.
Can crack into small pieces with almost no crumbs.

I love snacking on stuff, but if I were to just sit for 30 minutes popping Pringles, I'd eat 1,000+ calories EASILY.

I can sit there snacking on these, breaking them into pieces, and get only 42 calories. There's also very little sweetness so I don't get sugar cravings after these.

Fun little find I randomly found at a store in Austin!

Sincerely,
Neville Medhora

P.S. Checkout some wins from Copywriting Course members:

"The course work covers so much, and is easy to understand. I love the personalized attention and support from the staff. So glad I joined!" -PB

"I was a member of KK/CC for a year or 2. We really benefited from your and the forum's copywriting advice prior to launching our website at hipswan.com. Specifically, advising us to add text overlays to our product images that point out the differentiating features of our socks. The idea of telling the story of the product through images is key. Our CVR now hovers around 5-6% and we just passed 10,000 orders (qualifying us for the entry-level Shopify award)." -LP

"I launched my newsletter this week! I could never have done it without your feedback and guidance!" -DP

"I'm learning so much about persuasive writing and marketing. It's even helping me be a better communicator and more persuasive in my personal life." -WF

"Thanks for your help editing my cold email. It's done better than I'd hoped for!" -JF

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