1923 Caldwell's Syrup Pensin
Dr. W.R. Caldwell didn’t just heal patients; he healed his sales funnel too. This 1920s ad for Syrup Pepsin nails...
What year car do the jones drive?
In 1959, Volkswagen ran an ad that flipped suburban status-seeking on its head. While everyone else bragged about their shiny...
Nobody's Perfect Volkswagen Print Ad
This classic Volkswagen Beetle ad nails truth-in-marketing. The line “Nobody’s perfect” flips perfection on its head and makes a tiny...
Volkswagen 2 shapes Landscape Print Ad
This 1960s Volkswagen Beetle ad is a masterclass in minimalism. A quirky black-and-white photo, a tiny car on a giant...
1960's Sanatogen Tonic Wine
Ever seen an ad that just gets its target customer? This vintage one hits stay-at-home moms right in the feels....
1939 Ad for Phosferine Tonic Wine
Before wellness drinks and mood-boosting supplements, there was Phosferine Tonic Wine. This 1939 ad turned a sad story into a...
Wendy's 1984 "Parts is Parts" commercial
Wendy’s dropped a savage ad back in 1984 that basically asked, “Do you even know what’s in that chicken patty?”...
“Just Listed” real estate agents direct mailer
This real estate mailer nails one key rule: make your message local and human. It’s not trying to sell the...
“We buy property” direct mailer card
This postcard screams one thing: simplicity sells. No fancy design, no paragraph-long pitch — just a clear offer and a...
Handwritten windows and shades Direct Mail
Ever found a note on your door and felt instantly curious? That’s the trick Renewal by Andersen pulled with this...
Mosquito Alert Pest Control Direct Mail Flyer
This direct mail piece from Real Green doesn’t whisper its message—it shouts it. The bold red border yelling “Pest Alert!”...
1979 Dr. Pepper Magazine Ad
Back in 1979, Dr. Pepper nailed inclusive branding before it was a buzzword. This ad shows clowns, nuns, firefighters, and...
1905 Coca Cola Ad
This 1905 Coca-Cola ad wasn’t just selling a drink. It sold status. Featuring Lillian Nordica, a famous opera singer, it...
Dust Buster Weight Comparison Image
This ad nails a classic visual comparison—show, don’t tell. Instead of bragging about being “lightweight,” it literally shows the vacuum...
A New Paradigm In Writing
Writers used to disappear for years, then resurface with a finished masterpiece. Now the playbook’s flipped. You can share dozens...
Glowforge Email Signup Form
Glowforge did something clever. Instead of a boring form asking for your “name” and “email,” they turned it into a...
Silly Putty Vintage Print Ad
These vintage Silly Putty ads nailed the formula for irresistible advertising. They didn’t just tell kids what the toy did—they...
Vintage Radio Broadcasting Ad
This vintage ad nails what most modern marketers forget: clear, simple benefits. In just a few lines, it sells a...
Basecamps before and after testimonial page
Basecamp nailed their testimonial page by showing what life looks like before and after using their product. It’s not just...
Basecamp Features and Benefits Image
Basecamp nails clarity with this annotated screenshot. Each callout explains what a section does, why it’s useful, and how it...
Sell While You Sleep (Build A Small Digital Product To Sell)
Most people already have a “mini business” inside their daily routine. The trick is spotting it and packaging it up....
Digital products > Physical products + services
After 20 years of selling consulting, physical stuff, and digital products, one thing stands out: digital wins. Selling bits instead...
Vintage Cup-A-Soup Ad
This old-school ad nails it: you can feel the warmth. The steam, the copper kettle, the cozy lighting. It’s not...
Keychain alarm comparison chart
Ever tried explaining product differences in words… and watched eyes glaze over? This chart from MaxxmAlarm shows exactly why pictures...