Tasty looking Big Mac ad from 1979
This 1979 Big Mac ad nailed one thing: it made you feel the burger. No fancy jargon, no buzzwords, just...
Great image and text for a watch on Amazon
This Amazon product image turns a confusing gadget into an easy choice. Instead of a cluttered description, it shows exactly...
Lululemon Branding vs. Competitors Chart
This chart nails it. It turns dry financial data into an “aha” moment. Lululemon earns twice the profit per dollar...
Classic magazine ad for a storytelling class
This vintage ad nailed a powerful emotion: the desire to create. With a bold headline claiming "Millions of People Can...
Project Untethered Car Marker Advertising
Sometimes, fancy marketing isn't the answer. This van proves it. A couple of dollar-store markers and a back window turned...
Shiny Object Syndrome Image
Visualize Value nails it again. This simple chart shows how chasing “shiny objects” stops you from ever reaching freedom. Every...
Vapona Bug Killer Spray Print Ad
This Vapona bug spray ad nails storytelling with almost no words. Just a pile of useless fly swatters, one stubborn...
Porsche "Unleashed" Print Ad
This Porsche ad nails it. It doesn’t just tell you about horsepower—it makes you feel horsepower. The headline, “What a...
Wonderbra Print Ad
This ad looks like a Facebook notification. It says, “You have 918,915 friend requests.” That’s it. No headline. No product...
Porsche Print Ad
This Porsche ad doesn’t sell a car, it sells self-respect. It looks you dead in the eye and basically says,...
Durex End of the World Print Ad
Durex nailed (pun intended) this ad during the 2012 “end of the world” hype. The headline used a cheeky double...
Talking Conversion Rate Optimization, Copywriting, and Content Marketing for SEO with Peep Laja.
In 2011, Peep Laja started a simple blog about Conversion Rate Optimization. No fancy brand, no big team. Just deep,...
Axe Exit Sign Sticker Ad
This Axe ad is genius. They stuck their version of an emergency exit sign next to a real one so...
Barbecue Street Drain Ad
Most ads blend into the background. This one is the background. Vijay Sales turned a simple storm drain into a...
3M Security Glass Street Advertisement
3M didn’t just tell people their glass was tough. They showed it. This bus stop ad displayed stacks of cash...
Wealthiest People Diagram
This chart shows where the richest 100 people on Earth live and how their net worths compare. In one glance,...
Coffee Economics Image
Ever wonder where your coffee money actually goes? This chart from Chartr packs a full economics lesson into one clever...
IPMonitor SaaS Homepage
Ipmonitor’s homepage nails the fundamentals: clear headline, instant value prop, easy features, and no-wait pricing. It’s a masterclass in helping...
3-Tiered Pricing Example from IPMonitor
Look at this pricing layout. Clean. Simple. Obvious. The visitor instantly knows which plan is the “main” one to buy....
Weapons of Mass Creation Poster
This poster nails a killer idea: creativity is power. It shows ordinary writing tools—pencils, pens, markers—but makes them feel like...
Sam ParrStarting a 1.7million reader email list with Sam Parr of TheHustle
Sam Parr took The Hustle from zero to 1.7 million daily readers by doing one thing better than most: writing...
TransferWise Newspaper Ad
TransferWise wrote a public letter to banks, calling them out on hidden fees—and it’s genius. The ad feels personal, almost...
Schweppes Print Ad
This ad doesn’t just sell a drink—it sells belonging. The setup feels like a scene from a travel postcard: a...
Alka-Seltzer Hangover Ad
This Alka-Seltzer ad nails visual storytelling. Even if you never read the copy, the story unfolds perfectly: go out, overindulge,...