6 questions to answer before starting any new project
Mod Bikes Online Ad Campaign
MOD Bikes nails their ad formula: clean visuals, bite-sized info, and quick benefits that make you want to ride. Each...
Dharmesh Shah thought on Hubspot's plans for the future.
Simple conversation starter found on Reddit
Ross Simmonds on where to look for beta testers
Ross Simmonds nailed it with this tweet: great marketing starts where your audience already hangs out. Instead of begging for...
The Wig Establishment Print Ad
This old-school wig ad nails the "before and after" formula. One photo shows a carefree guy with wild hair; the...
Yes I want a live monkey!
This old-school ad sells baby monkeys through mail order. Wild! But beyond the questionable ethics, it’s a masterclass in writing...
Andrew Wilkinson on the value of a Twitter follower.
More Doctors Smoke Camels Print Ad
This old Camel ad aged horribly, but the lessons still smoke (pun intended). It used social proof, authority, and science-y...
Air plane throttle level explainer image
This visual turns aerospace engineering into a five-second "aha" moment. It shows how a plane’s thrust changes from idle to...
Lightbulb comparison image
Ever seen a confusing energy comparison ad? This one nails it. One image, three columns, and suddenly you get how...
Jack Altman's Compound Startup Thought.
Josh Harcus testimonial Copywriting Course
Founders of PayPal Graph
This visual shows the “PayPal Mafia” and all the companies they’ve started or invested in. It’s not just a map...
Austin Rief on platforms and creators
Magic is just someone spending more time on something than anyone else might reasonably expect.— Teller
Anthony Pompliano's advice about building something of value
Balaji on the founding influencer model
Ross Simmonds creating business from a Subreddit
Fastest Way for a guy to look great
Back in the 70s, men didn’t really “do” hair dryers. Then Clairol dropped this beauty — a smiling dude, perfect...
CopyWork on some classic ads
This handwritten recreation of Gary Halbert’s famous Coat of Arms letter is a masterclass in learning persuasion through practice. The...
It makes your house look bigger Volkswagen Print Ad
Volkswagen nailed humor and positioning with this clever Beetle ad. It takes a potential weakness (tiny car) and flips it...
1914 Wrigley's Gum Print Ad
Back in the day, Wrigley’s didn’t just sell gum. They sold a solution to indigestion, bad breath, and poor appetite—all...
1960's Band-Aid Print Ad
This old-school Band-Aid ad is a masterclass in visual selling. It sets up a clear before-and-after moment: three small bandages...