What is Hipmunk? Explainer Video
This explainer video shows how Hipmuck can help you find the perfect flight. Positive Aspects The title "What is Hipmunk?...
David Ogilvy Quote About Headlines
The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind...
William Bernbach quote about the power of truth
The most powerful element in advertising is the truth. — William Bernbach Image Description The image features a black-and-white photo...
Stuart H. Britt Advertising Quote
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but...
Neville Medhora Quote Write For Others
No one cares about you, they care about themselves. — Neville Medhora Image Description The image features the quote "No...
Leo Burnett Advertising Quote
Advertising says to people, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it....
Joseph Sugarman Quote About Headlines
All the elements in an advertisement are primarily designed to do one thing and one thing only: get you to...
Gary Halbert Quote About The Written Word
The written word is the strongest source of power in the entire universe. — Gary Halbert Image Description The image...
Eugene Schwartz Quote on Audience
There is your audience. There is the language. There are the words that they use. — Eugene Schwartz Image Description...
David Ogilvy Quote on Improving
Never stop testing, and your advertising will never stop improving. — David Ogilvy Image Description The image features a quote...
Gary Halbert on Direct Mail
Get yourself a collection of good ads and DM pieces and read them aloud and copy them in your own...
Gary Halbert on Markets
Find a market first... and then concentrate on a product! — Gary Halbert Image Description The image features a quote...
David Ogilvy on the Customer
The customer is not a moron. She’s your wife — David Ogilvy Image Description The image features a quote by...
Eugene Schwartz About a Sentence
No sentence can be effective if it contains facts alone. It must also contain emotion, image, logic, and promise. —...
Bill Bernbach on Impressions
Nobody counts the number of ads you run; they just remember the impression you make. — William Bernbach Image Description...
Leo Burnett on Ad Writing
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. —...
Shirley Polykoff on Copy
Copy is a direct conversation with the consumer. — Shirley Polykoff Image Description The image features a quote by Shirley...
Mary Wells Lawrence on Advertising
The best advertising should make you nervous about what you’re not buying. — Mary Wells Lawrence Image Description The image...
Joseph Sugarman on Emotion and Logic
You sell on emotion, but you justify a purchase with logic. — Joseph Sugarman Image Description The image features a...
Maurice Saatchi on Arguments
If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument. —...