David Ogilvy on Bad Campaigns.
School Competitors.
Productivity is physical, creativity is mental.
Naval drops truth bombs in tweet-sized doses, and this one nails the difference between doing and thinking. Marketers often mash...
How The Simpsons would promote on newspaper
Back in the 90s, this was what “omnichannel marketing” looked like. TV shows like The Simpsons would advertise their upcoming...
Great 1961 ad for Ford Econoline trucks
This vintage Ford Econoline ad is a masterclass in showing value from every angle. No fluff, no fancy slogans, just...
Image showing you can get A LOT of music for cheap
In the 1970s, Columbia Records nailed this offer: “13 records or tapes for $1.” The image shows a woman struggling...
Aweber "Get Off LeadPages" Email
This Aweber email is a masterclass in competitor poaching done right. It doesn’t bash LeadPages, it simply says, “Hey, we...
The Establishment Wig ad
Look at this beauty. “The Establishment Wig” ad is pure direct response gold hiding under a pile of hair. It’s...
1930's illustration showing aerodynamic engineering of new cars
This old-school drawing nails what great marketing does: it shows the value, not just tells it. No words, no data,...
6 questions to answer before starting any new project
Mod Bikes Online Ad Campaign
MOD Bikes nails their ad formula: clean visuals, bite-sized info, and quick benefits that make you want to ride. Each...
Dharmesh Shah thought on Hubspot's plans for the future.
Simple conversation starter found on Reddit
Ross Simmonds on where to look for beta testers
Ross Simmonds nailed it with this tweet: great marketing starts where your audience already hangs out. Instead of begging for...
The Wig Establishment Print Ad
This old-school wig ad nails the "before and after" formula. One photo shows a carefree guy with wild hair; the...
Yes I want a live monkey!
This old-school ad sells baby monkeys through mail order. Wild! But beyond the questionable ethics, it’s a masterclass in writing...
Andrew Wilkinson on the value of a Twitter follower.
More Doctors Smoke Camels Print Ad
This old Camel ad aged horribly, but the lessons still smoke (pun intended). It used social proof, authority, and science-y...
Air plane throttle level explainer image
This visual turns aerospace engineering into a five-second "aha" moment. It shows how a plane’s thrust changes from idle to...
Lightbulb comparison image
Ever seen a confusing energy comparison ad? This one nails it. One image, three columns, and suddenly you get how...
Jack Altman's Compound Startup Thought.
Josh Harcus testimonial Copywriting Course
Founders of PayPal Graph
This visual shows the “PayPal Mafia” and all the companies they’ve started or invested in. It’s not just a map...
