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Stay Awake For Moments Worth Losing Sleep Over
This bus-stop ad doesn’t scream about beans, blends, or bargain prices. Instead, it hits you with a giant handwritten checklist...
Sam ParrScale to 20M Without Becoming the Bottleneck
Most founders secretly wonder what’s in that screenshot: can you cross $20M or $50M in revenue while only working 40...
Bezos had the 2-pizza rule:
Never have a meeting that can’t be fed by 2 pizzas
I never understood this rule because I could eat a pizza by myself
I have the 2-car rule:
...
Ayman Al-AbdullahTwo-Car Test: The Founder vs CEO Line
Everyone loves the romantic “founder stage” of a company: small team, fast decisions, zero meetings about meetings. But there’s a...
Confess the Swap: Turn Skepticism Into Sales
Most brands hide the weird ingredient. This ad for a cauliflower-based chocolate ice cream does the opposite: it shouts the...
One Honest Billboard That Cuts Costs
Most billboards yell five words and hope you remember a logo. This one from Public Mobile does the opposite: it’s...
Sam ParrTurning a Land Rover Snub Into $2B
When Land Rover rejected his dealership application, most people would’ve sulked and moved on. Instead, he turned the snub into...
🎤 The SWIPES Email (Friday, June 12nd, 2026)
SwipeFile RemixThis email 100% human written (partially from a wedding in Miami)!Swipe:I spotted this great sign at the airport:I'll zoom...
Most people can't actually explain what AI is to a friend/coworker.
Take a page from Dr. Seuss (trust me) & you'll be set.
When someone asks me "how does ChatGPT actually work?" I used to reach for words like "pre-training," "back propagation" and "transformers." And I'd watch their eyes glaze over (understandably) in real time.
So now I just say this:
...
Alex LiebermanEnd AI Fear With One Seuss Analogy
AI freaks people out mostly because they can’t explain it, not because it’s actually that mysterious. This post gives you...
Free Bike If You Hang Upside Down 10 Minutes
A motorcycle shop in Brazil pulled off one of the weirdest, smartest promos ever: they offered a free bike if...
Lacoste Ditches Crocodile For Endangered Species
Lacoste did the one thing brands swear they’ll never do: mess with the logo. The iconic crocodile vanished from their...
What Marketers Can Learn From Elon’s Bet
Elon keeps making ridiculous-looking bets that somehow turn into trillion-dollar industries. Most marketers play small, safe, and scared… then wonder...
Guerrilla Parking: Jeep's Brilliant Street Stunt
Jeep didn’t buy more billboards. It simply grabbed a roll of white tape and hijacked the city. By turning stairs,...
Turn Any Camera Roll Into Daily Content
Open your camera roll and it probably looks like this image: thousands of tiny thumbnails, random food pics, receipts, screenshots,...
Show Price Upfront: Sell More Pools
This ad does something most pool builders are too scared to do: it shows the pool and the price in...
Ramen Reinvented: 25g Protein, 230 Calories
This ad takes everything you think you know about instant ramen and flips it. Bright pink background, steamy noodles, and...
Buffer's API Landing Page
You already talk to AI all day, tossing it ideas and half-written captions. With Buffer’s API, that running conversation can...
Same Price Signs Convert Airport Shoppers
Airport stores usually scream one thing: you’re about to get ripped off. That’s why this simple Brooks Brothers sign is...
Copywriting Book Giveaway resulting in 5,722 entries
This Black Friday, instead of shoving another discount code in your face, we’re giving away the actual tools that built...
Tesla Plaid: Ferrari Performance at 95k
This side‑by‑side image is brutal: a Tesla Model S Plaid staring down a Ferrari Luce like a budget assassin. Same...
Community Events Calendar From Austin's June Lineup
Austin’s June calendar is basically a swipe file of event hooks begging to be stolen. From “Blanco Lavender Festival” to...
Win a Porsche by Catching an AI Mistake
Nothing snaps people to attention like: “Catch our AI slipping and win a Porsche 911 GT3 RS.” This promo takes...
Type Fast, Beat the Room, Win a Porsche
Type Fast, Beat the Room, Win a Porsche is what happens when a boring typing test gets a Fast &...
Shiny Object Syndrome Is a Fortitude Problem
This reel nails why entrepreneurs keep chasing new ideas: not because they’re creative, but because they’re scared. The split image...
Test Your Market, Follow Demand Signals
Most founders try to guess their perfect market on Day 1. The @a16z carousel shows something smarter: even giants like...