Build Systems for Evergreen Sales
This image nails a message every author wants to hear: steady, consistent sales long after launch week. The design is...
Is Diet Culture Dead? SkinnyPop’s Bold Pivot
Nev breaks down SkinnyPop’s bold shift from diet lingo and what it means for brand credibility.
From Calculators to AI Chips: 130 Years
This chart is a breathtaking look at 130 years of exponential progress — from mechanical calculators to cutting-edge AI chips....
Call Junk Food What It Is
This image delivers a punchy message: stop calling junk food “food.” On one side, there’s the usual suspect — chips...
The service business pays so well
Nev shares a real-world example of how a niche, technical skill (wallpaper installation) turns into a high-paying service business
Joe Sugarman Triggers (A Useful List of "Psychological Triggers" That Convince People To Buy Stuff)
A few years ago one of the best copywriters in the world Joe Sugarman made a book called "Advertising Secrets...
Coinbase CEO, Brian Armstrong, has a deceptively simple mantra for navigating the chaos before product-market fit:
"Action produces information. Just keep doing stuff."
He recalls a Paul Graham line that shaped his early founder days:
"Startups are like sharks. If they stop swimming, they die."
...
When you're paralyzed by uncertainty: Ship it. Break it. Learn.
When uncertainty clouds your path, action clears the fog. Brian Armstrong’s mantra, “Action produces information,” captures the brutal truth of...
Highlighting the Remarkable: A Clever Ad That Shines
This STABILO BOSS ad brilliantly connects a highlighter’s purpose to a historical moment. It zooms in on Bertha Benz, a...
Highlighting the Hidden Hero
This Stabilo campaign brilliantly turns a simple marker into a storytelling tool. At first glance, it’s a black-and-white photo of...
Urban Oasis: Patio, Pool, Zero Hassle
A simple backyard can become your favorite getaway with the right design and details. The image shows a crisp, wood-decked...
How a Highlighter Turned History into a Powerful Ad
This STABILO ad nails emotional storytelling by shining a literal spotlight on hidden brilliance. Instead of bragging about features, the...
Rebrands and pivots that made companies more money.
Here’s 30+ examples of companies that rebranded or slightly pivoted their product to make a bunch more money.#1.) Old SpiceBefore...
How a Highlighter Became a Statement on Recognition
This print ad by Stabilo Boss isn’t your typical stationery promotion. It turns a highlighter—a simple office tool—into a symbol...
How Stabilo Turns a Highlighter into a History Lesson
This Stabilo ad nails creative storytelling by blending product utility with historical tribute. The image shows tennis legend Suzanne Lenglen...
🎤 The SWIPES Email (Friday, January 16th, 2026)
Friday, January 16th, 2026 Sponsor: Get a free year of Framer for early-stage founders.Swipe:One of my hobbies is collecting...
Use Slider Pricing to Boost Conversions
This pricing page nails clarity and conversion. The layout makes it ridiculously easy for users to see exactly what they...
How a Highlighter Brand Turned History Into a Brilliant Ad
This Stabilo Boss ad is a masterclass in visual storytelling. The yellow highlighter literally shines a light on Florence Nightingale...
How STABILO Highlights Heroes with One Smart Visual
This STABILO ad nails emotional storytelling in a single glance. By using its iconic yellow highlighter to literally draw attention...
Classic Volkswagen Beetle Ads
The Volkswagen Beetle was a remarkably weird car when it came out. • It was slow.• It was small.• It...
What Marketers Really Trust for ROI in 2025
The chart shows how confident marketers feel about getting a return on investment across popular channels. From content marketing to...
Billboard Genius: The Bankless Ad That Turns a Chained Pen Into a Statement
In a sea of corporate billboards, this one stops you in your tracks. A single image of a chained pen—something...
The Email Growth Flywheel: Turning Subscribers into Advocates
This visual breaks down how to grow your email list into a self-sustaining machine. It’s a simple, repeatable process: each...
Fun street advertising seen in Austin Tx
A man on a tricycle has transformed his ride into a mobile basketball game, complete with a backboard, hoop, balls,...
People generally don't go after their most ambitious ideas. But that's what creates the most value. Plus there's fewer people who play in that space.
Go for the hard thing.
Go for the Hard Thing: Why Big Ideas Win
Most people chase the easy opportunities—they feel safe, proven, and achievable. But as Brian Armstrong points out, true value comes...