The Streaming Wars Brought Piracy Back From the Dead

🎤 The SWIPES Email (Friday, January 2nd, 2026)

Friday, January 2nd, 2026 ​​​​​​SwipeFile​​​​​​: What's actually working in marketing. ​​​​​​CopywritingCourse​​​​​​: Sell your stuff better.This whole email is about various...

American Express: Turning Shopping Into Status

Company Slogan Advice

My advice for people coming up with taglines or slogans for their company:Don’t pay attention to billion dollar brands! Example:...

THIS will be my year shirt

How the World's Top Brands Nail Their Mission Statements

What's in Store with American Express: A Lesson in Prestige Marketing

Why Writing Things Down Clears Mental Clutter

David Ogilvy’s Playbook for Running an Advertising Agency

How Singha Beer Made Thai TV Ads Work

The Bell System’s Vision: Building Ahead of a Nation’s Growth

The Power of a Bold Business Goal: Lessons from TRW’s 1961 Vision

Cadillac’s Vintage Ad: Turning Enthusiasm into Status

Helping Customers Win: The Old-School Ad That Nailed Trust Marketing

Firestone’s Early Masterclass in Trust Marketing

Why Honda’s ‘Goal Over Budget’ Ad Still Hits Hard

Cadillac’s Golden Touch: The Art of Aspiration in a 1950s Ad

When Ads Look Like Science: The Genius of Data-Driven Marketing

How Smart Marketers Maximize Every Piece of Content

When Typography Becomes Storytelling

What Corporate Advertising Can Really Do For You

3 Big Takeaways From the New Media Summit 2026 Board

Ogilvy’s Ads Still Sell Decades Later: The Power of Measurable Marketing

AI Won’t Steal All Jobs—It’ll Create More