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Latest
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Apps and Tools Pyramid Worth Paying For

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Design/Data/Images
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Tesla Alumni Who Built $34B In Startups

This Tesla Mafia chart is a masterclass in storytelling with one image. In a single glance, it shows how 17...

Ads/Design/Data
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dharmesh
dharmesh
@dharmesh

What I dislike more than AI Slop is what I call "AI Foam".

It's when generally smart, insightful people send you something that is clearly AI generated and lacks their usual sharp insight or point of view.

AI slop is easy to ignore because it's often just random people posting random stuff online -- often as content or comments.

AI foam is more insidious because these are people you *know* and respect and you know they're capable of critical thinking and clear communication.

...

Beware AI Foam: Trusted Voices Losing Substance

AI slop is easy to spot. It’s the generic junk clogging feeds everywhere. But the dangerous stuff is what Dharmesh...

Wisdom/Copywriting/Tweets
Nov 4, 2026
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$50 DEXA Scans Ad With Callouts

This one sketchy-looking DEXA ad is a booking machine waiting to happen. The $50 price, doodled scanner, and big red...

Ads/Copywriting/Design
Nov 3, 2026
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Let AI Draft — You Do Final Polish

This graphic shows the whole game: with AI, the hard part isn’t typing words, it’s steering and polishing. The top...

Copywriting/Design/Advice
Nov 3, 2026
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Bell Telephone's Space-Age Comic Persuasion

Bell Telephone didn’t just run ads, they ran origin stories. This 1960 Boys’ Life comic turns a dry topic—long‑distance infrastructure—into...

Ads/Copywriting/Design
Nov 3, 2026
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1970's Dodge Truck Ad

Most job ads read like that tiny block of specs at the bottom of this Dodge Tradesman ad. But the...

Ads/Copywriting/Headlines
Nov 2, 2026
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1961 Fitch’s “Doing It the Hard Way” Dandruff Shampoo

Old ads were masters at turning annoying problems into easy, fast fixes. This Fitch dandruff ad doesn’t just sell shampoo,...

Ads/Copywriting/Design
Nov 2, 2026
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Create Offers That Make Prospects Call First

Most offers are like locked bottles: they technically have value, but your prospect has to work to get to it....

Ads/Instagram/Copywriting
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What Permanent Exterior Lighting Really Costs

When people ask what permanent exterior lighting really costs, they’re not just asking for a dollar figure—they’re asking what they...

Ads/Copywriting/Design
Nov 1, 2026
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Eight Sleep Product Announcement Ad

Eight Sleep announces new products like a luxury streetwear brand. One photo, one bold line, and suddenly a nerdy sleep...

Ads/Copywriting/Design
Nov 1, 2026
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Wyamo and Tesla Self Driving Cabs Comparison

This graphic is a $200,000 staring contest between two robots on wheels. On top you’ve got Waymo’s sensor porcupine, bristling...

Wisdom/Design/Data
Nov 1, 2026
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Billionaire Lessons: Money, Leadership, Real Happiness

Billionaires are weirdly useful lab rats. They’ve already maxed out the money game, so what’s left is the truth: what...

Copywriting/Newsletter/Design
Oct 31, 2026
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Imodium Humorous 'What If' Ads

Most urgency ads yell about discounts and deadlines. This Imodium ad quietly drops a mortifying question: “Where will you be...

Ads/Copywriting/Motivation
Oct 31, 2026
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1985 "Hangman" launch advertisement for Tommy Hilfiger

This billboard doesn’t shout a brand name at you. It makes you work for it. At first glance you see...

Design/Data/Billboards
Oct 31, 2026
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Make Your Brand the ‘Local Friend’ Abroad

This vintage Chase Manhattan ad nails one big idea: when customers go abroad, they don’t want a giant institution, they...

Ads/Copywriting/Design
Oct 30, 2026
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Chase Manhattan’s “Preserve It for Posterity” Art Collection Ad (1969)

This old-school Chase Manhattan ad nails the emotional side of art trusts in one image: a serious collector, a room...

Ads/Wisdom/Images
Oct 30, 2026
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🎤 The SWIPES Email (Friday, October 30th, 2026)

Swipe: The classic "Us Vs Them" comparison is a great way to showcase your product! It works like this: Here's...

SWIPES Email/Newsletter
Oct 30, 2026
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Chase Manhattan’s Hippo in Sneakers Ad (1970)

Nothing says “fast global bank” like a giant purple hippo in sneakers. This old Chase Manhattan ad turns a slow,...

Ads/Copywriting/Design
Oct 30, 2026
Ad
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1958 Chase Manhattan Bank Nest Egg Ad

Metaphors sell money better than spreadsheets ever will. This old Chase Manhattan ad nails it: a giant chained “nest egg”...

Ads/Copywriting/Design
Oct 29, 2026
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Marketing is just figuring out how to get your product in front of people's faces.

That stick figure drawing says everything you need to know about marketing. One person is literally shoving a bright yellow...

Copywriting/Quotes/Advice
Oct 29, 2026
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Us vs Them Comparison Ad Template

Us vs Them ads work because they let your prospect make a snap decision. One glance at the side‑by‑side comparison...

Ads/Make Your Own Swipe/Copywriting
Oct 29, 2026
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AD Power's Love Letter Billboards

Most billboards scream at you. This one writes you a love letter. In a busy subway tunnel, a giant cream-colored...

Copywriting/Outdoor Advertising/Design
Oct 29, 2026
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Pay Once for AI Voices, Save Hundreds

This graphic punches you in the wallet on purpose. On the left: VOIS, a one-time $59 payment for 100+ AI...

Ads/Pricing/Design
Oct 29, 2026
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