1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on to some poetic copy, but it took me reading alllllll …
Category: Print Ads
Marketing, Copywriting, and Direct Mail all got started with the invention of mass printing. Since then paying for placement in a physical publication has become an art, and a science. Here are some classic high converting print ads for inspiration, and sometimes just sheer beauty.
Beautiful Nippon Beer Ad from 1912
This ad is more a “brand awareness” play, and has beautiful artwork!…
“The Quiet Toy” Crayola Ad
Know who your actual customer is.
For example: If someone is buying Crayons…it’s the PARENT not the child spending the money.
This 1979 Crayola ad appeals specifically to parents who …
Clever Barilla Pasta “Fireworks” Ad
Love the clever use of pasta in the shape of a fireworks for this “Happy New Year” ad from Barilla!…
1986 Honda Helix Ad – YUCK!
This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this print ad.…
1977 Old Faithful and New Faithful Volkswagen Ad
This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars from Volkswagen.…
Using a cast iron skillet rules chart
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it!
It almost reminds me of this Guinness Oyster Guide that was …
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally new and novel concept!…
Awesome “Yuppie Handbook” book cover from 1984
I love this great callout-image using a picture and text and arrows!…
Great 1956 Headline for Crest Toothpaste
I thought this headline was great:
WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY…
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…
Volvo Turbo Wagon Ad
Read this great copy and watch how Volvo makes the case that:
– Just because it’s a wagon doesn’t mean it’s slow.
– In a 0-60 test this Volvo beats …
1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space.
This 1962 ad hits all the points of a good sales message:
• Attention: Grabs …
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed”
I didn’t WANT to read the smaller print of this 1964 ad, but HAD …
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was a purposeful joke or not 😂…
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.
It shows that by buying this stereo “boom …
Opossum one pager flyer
This one-pager shows people that opossum’s don’t mean humans any harm, and are helpful for their local environment. This flyer is probably needed because many people don’t like opossum’s because …
Eye Catching Volkswagen Bus Ad
This fun Volkswagen Bus ad uses the eye catching look of the VW Bus to draw you in (I personally think the original 1961 VW Bus is better looking though)!…
1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that actually touches the road is just your tires.…
Karbach Ranch Water Magazine Ad
This is a simple ad for Karbach Ranch Water that shows off it’s ingredients and relatively low health impact (compared to other drinks)…