Wal-Mart’s First Print Ad in 1962
While this small launch party in the city of Rogers, Arkansas may have not been a big deal, the rise...
Call to action based pizza ad:
This 1979 ad for Jeno’s Pizza Rolls has a strong call to action to write in (a physical letter) to...
No need for copy, just image
This Espirit ad from the 1980’s kind of looks like it was made today…give any fashion trend 30 or 40...
Fun 1950’s Life Savers Ad
This is a “brand awareness campaign” from Life Savers in the 1950’s. I love the colors and imagery on this...
Beautiful Nippon Beer Ad from 1912
This ad is more a “brand awareness” play, and has beautiful artwork!
1986 Honda Helix Ad - YUCK!
This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this...
Using a cast iron skillet rules chart
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it! It...
Great 1956 Headline for Crest Toothpaste
I thought this headline was great: WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY
1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space. This 1962 ad hits all...
1961 Ford Econoline “Price Advantage” Ad
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes...
1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it! Not sure if this...
Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is...
“The Quiet Toy” Crayola Ad
Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...
.png?width=3840&quality=80)
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally...
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing...
1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to...
McDonald’s 1984 swag game was hard!
To be honest I would totally buy a Big Mac just to get this hat!!!
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...
1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on...
Clever Barilla Pasta “Fireworks” Ad
Love the clever use of pasta in the shape of a fireworks for this “Happy New Year” ad from Barilla!
1977 Old Faithful and New Faithful Volkswagen Ad
This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars...
Awesome “Yuppie Handbook” book cover from 1984
I love this great callout-image using a picture and text and arrows!
Volvo Turbo Wagon Ad
Read this great copy and watch how Volvo makes the case that: - Just because it's a wagon doesn't mean...
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed” I didn’t WANT to...