1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to...
McDonald’s 1984 swag game was hard!
To be honest I would totally buy a Big Mac just to get this hat!!!
Fun 1950’s Life Savers Ad
This is a “brand awareness campaign” from Life Savers in the 1950’s. I love the colors and imagery on this...
1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on...
Clever Barilla Pasta “Fireworks” Ad
Love the clever use of pasta in the shape of a fireworks for this “Happy New Year” ad from Barilla!
Using a cast iron skillet rules chart
This helpful magazine guide is so good you can almost cut it out of the magazine and frame it! It...
Awesome “Yuppie Handbook” book cover from 1984
I love this great callout-image using a picture and text and arrows!
Volvo Turbo Wagon Ad
Read this great copy and watch how Volvo makes the case that: - Just because it's a wagon doesn't mean...
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss...
Call to action based pizza ad:
This 1979 ad for Jeno’s Pizza Rolls has a strong call to action to write in (a physical letter) to...
No need for copy, just image
This Espirit ad from the 1980’s kind of looks like it was made today…give any fashion trend 30 or 40...
Beautiful Nippon Beer Ad from 1912
This ad is more a “brand awareness” play, and has beautiful artwork!
1986 Honda Helix Ad - YUCK!
This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this...
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Great 1956 Headline for Crest Toothpaste
I thought this headline was great: WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY
1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space. This 1962 ad hits all...
1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it! Not sure if this...
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...
Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is...
“The Quiet Toy” Crayola Ad
Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...
1977 Old Faithful and New Faithful Volkswagen Ad
This “Before and After” style print ad spread in a magazine showed you the past and present of reliable cars...
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally...
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing...
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed” I didn’t WANT to...
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo:...