Gary Halbert the Millionaire
This letter made Gary Halbert a millionaire in 1971. A simple one-pager printed out, sealed in an envelope, and sent...
Flyer advertising in the wild
I love seeing local flyers like this in the wild. $2 worth of printing + $2 worth of tape =...
Antagonizing College Board Competitor Ad
There’s been trouble with the SAT and the ACT, and College Board (owner of the SAT) has been making some...
Lawyer evergreen print advertising
Sometimes ads don’t have to be all that informative, rather just “catch the user at the right time.” This is...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold). Normally people...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
The Wright Brothers Bicycle Ad
The Wright Brothers funded the development of the first powered airplane with their bike shop. This was the simple ad...
Michael Cera + CeraVe Advertising Campaign
I really like this Michael Cera + CeraVe advertising campaign 😂 This was developed by WPP and Ogilvy after seeing...
Let’s re-do this classic 1950’s David Ogilvy ad for Schweppes Tonic Water.
....The original Let’s give it a more modernized headline 😂 What if we made it more seasonal and festive?? Let’s...
R180 Smart Cooker Toaster Print Ad
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on...
Cool “social proof” style Good Year ad
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that...
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Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Car Detailing Flyer Hangar
People like this secretly kill it but rarely post how they do it (I know bc a lot of them...
World's Toughest Truck Ad
The CyberTruck buzz reminds me of the iPhone launch: - Everyone thought it was partially stupid (no keyboard was a...
“Don’t Replace. Refinish” print ad
An ad like this can cost between $200 and $1,000 in a local magazine. If you fish just ONE CLIENT...
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical...
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time....
Chevy Cruise Full Page Newspaper Ad
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many...
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has. This pie crust ad...
Budweiser “don’t add salt” Ad
Some people used to add a little sprinkle of salt to the head of their beers to make it more...