1961 Ford Econoline “Price Advantage” Ad

The 1961 Ford Econoline ad doesn’t waste time. Big headline. Clear promise: “America’s lowest priced pickup.” Everything else just backs that up with proof.

Why This Ad Hits Hard

• Lead with the strongest benefit. “Cheapest” instantly hooks budget-minded readers.
• Prove it fast. They show actual savings down to the dollar.
• Stack value. Not just cheap to buy, but also cheap to run and maintain.
• Use comparisons. “Save $22 to $260” anchors the difference against others.
• Keep visuals simple. The green truck image sends the right message without distraction.

Other Brands That Nailed the “Cheapest” Hook

• Spirit Airlines built an entire brand on “Bare Fare.”
• Ryanair made “€9 flights” famous across Europe.
• Aldi ads highlight “Always low prices” backed by taste tests.
• IKEA pushes “Design for all” by making affordability feel premium.