Reddit Coronavirus mask meme

This meme nailed public health messaging better than most official campaigns. It’s a funny cartoon explaining why people should wear masks—using pee as the metaphor. Pure internet genius.

Why it works

• Turns complex science into a simple, visual analogy
• Uses humor to lower defenses and increase shareability
• Avoids politics or judgment, keeping focus on the message
• Easy to remember and retell (instant word-of-mouth material)

Real-world examples of simple analogies

• Dollar Shave Club’s viral video turned shaving into a no-BS movement (12,000 orders in 48 hours)
• Airbnb explained “Belong Anywhere” by showing travel as connection, not hotels
• The Marshmallow Test simplified delayed gratification into kid-level science

Simple stories spread. Complicated ones die quietly.