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The standard AIDA Formula is still one of the most useful things in copywriting a person can learn, look at this result:
It’s probably the lowest effort to learn, yet …
Retention.com’s Problem Explainer
I loved this cool hover-over “Problem Explainer.” In a few hover-overs a company will probably recognize a problem they have. …
Q2 is near
Whatever your 2024 goal is, you have 9 more months to complete it
❌ Q1: January, February, March
✅ Q2: April, May, June
✅ Q3: July, August, September
✅ Q4: …
Total Addressable Market
When looking at market size it’s helpful to look at the realistic amount you can capture.
TAM: Total demand for a specific product/service in a market.
SAM: Portion of TAM …
The AIDA Slippery Slope
Use the A.I.D.A. Formula to slide people down “The Slippery Slope” of content:…
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