What you planned -vs- What really Happened

Ever start your day with a perfect plan… and by noon, you’re juggling Slack, emails, and random “urgent” stuff? The image above nails that feeling and visually proves why your focus disappears.

The Marketing Analysis

The heatmap and eye-tracking visuals show exactly where people’s attention goes. The messy, colorful “what really happened” side grabs the eye first, while the clean “planned” side feels boring in comparison. That contrast mirrors our reality—constant context switching steals focus and drains energy.

Why It Works

• Simple side-by-side layout makes the message instantly clear
• Color chaos vs clean blocks visualizes mental overload
• The “output” comparison gives a quantifiable punch (100% vs 36%)
• Eye-tracking visuals validate the design’s storytelling power

Real-Life Examples

• Google Calendar’s “Focus Time” feature boosts completion rates by 31%
• Cal Newport’s “Deep Work” concept doubled his writing output in half the hours
• 3M’s “15% rule” for uninterrupted project time birthed Post-it Notes

Your eyes can see what your brain already knows—focus beats multitasking, every time.