🎤 S.W.I.P.E.S. Email (Friday December 15th, 2023)
Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Splurge✍🏼
Edition: Friday, December 15th, 2023
A fun email for Friday. I hope you enjoy!
Swipe:
In our community site Laurie Bell completed this A/B split test:
Which of these Facebook ads will do better?
A: White Background
B: Black/Green Background
Take a guess before reading further!
 |
Pick your guess. I'll wait....
....
........
............
................
....................
........................
............................
................................
....................................
........................................
....................................
................................
............................
........................
....................
................
............
........
....
Version A (white background) was the winner!
It did about 3x higher conversions:
 |
See the full conversion details on Facebook Ads:
 |
This test was pulled from inside our forum and performed by @LBellBell Love seeing these types of tests! The full winning ad looked like this:
 |
Wisdom:
I love this quote:
"Choose a problem, not a product."
It means that if you're trying to sell a product, don't think "oh this would be a cool product to sell."
Rather think:
"What's a problem people are having, and is there a way I can solve it, preferably at scale."
 |
Solving an actual problem is way better than "just thinking of something cool to sell."
Interesting:
I went to a big house out in the burbs of Austin, TX and saw this sign on the gate 😂
 |
If you were a burglar, would you break and enter if someone had this sign?? 😬
Picture:
I finally saw a CyberTruck up close!
 |
I've seen a bunch on the road since they're being manufactured here in Austin, but this is the first up-n-close look I got:
 |
I think this was the CyberTruck Joe Rogan shot with an arrow during an Elon Musk interview as it had a replaced door.
Also, this thing looks WAY COOLER IN PERSON than it does on camera.
It's hard to explain but it just looks different IRL!
Essay:
“Copywriting” is associated with writing words on a page, but my definition has always been:
“Installing information into another persons head and getting them to take action.”
 |
The medium could be:
- Writing
- Images
- Videos
- Software
- Combo of all above
The medium may vary, the concept does not.
Splurge:
Get a world-class email newsletter custom made for your company:
Do you work at a mid sized company that wants a done-for-you newsletter created and sent to customers?
 |
• The emails are designed to educate, entertain, and sell.
• They would go out every two weeks to the email list.
• They would be written by world-class writers.
If you are this person reply and let me know some details!
I hope you enjoyed these Friday tid-bits!
Sincerely,
Neville Medhora
 |