1977 Old Faithful and New Faithful Volkswagen Ad

Image Description

The image is a split-page print ad featuring two Volkswagen cars. On the left is the classic Beetle, labeled "Old Faithful," and on the right is the newer Volkswagen Rabbit, labeled "New Faithful." The ad emphasizes the evolution and reliability of Volkswagen vehicles.

Positive Aspects

• The side-by-side comparison visually represents the evolution of Volkswagen, highlighting reliability over generations.
• The simple design and clear labeling ("Old Faithful" and "New Faithful") make the message easy to grasp at a glance.
• The contrasting car designs effectively show progress and innovation, appealing to both nostalgia and modernity.

Key Takeaways

• The ad emphasizes Volkswagen's long-standing reputation for reliability.
• It cleverly uses a "Before and After" format to showcase product evolution.
• The message appeals to both tradition and innovation, targeting consumers who value both heritage and advancement.

Additional Insights

• This ad plays on the emotional connection many have with the Beetle, while introducing the Rabbit as a worthy successor.
• It’s a classic marketing technique: leveraging past credibility to boost trust in a new product.
• Fun fact: The Rabbit was known as the Golf in Europe, but the name Rabbit was chosen for the U.S. market to evoke agility and fun.