Arrow Mockup Pool Ad

This Instagram Story from Texas Tiny Pools nails a key marketing trick: educate while showing your product in action. Instead of a shiny finished pool, they feature the raw, unfinished build and label every part with arrows and quick notes. It’s simple, visual, and instantly informative.

Why It Works

• Labels turn a plain photo into an easy-to-digest infographic
• Educating builds trust (“They know their stuff!”)
• Arrows guide the eye and keep you engaged
• Transparency in progress shots makes it relatable
• Visual learning > long captions

Real-World Parallels

• IKEA’s assembly images simplify complex furniture
• Tesla shows battery tech cutaways to highlight innovation
• Builder.ai uses annotated screens to explain app features
• Patagonia breaks down gear layers in diagrams to teach function