More experiments in 2024.
Motivation
Nov 29, 2023
I wanna try more crazy experiments in 2024.
Ad
BK Joe Billboard
Driving pass a billboard like this on a Monday morning might intrigue you to stop for a coffee.
Nov 13, 2017
Outdoor Advertising
Billboards
Fairy Soap lasts 2x longer
This is a great way to go beyond just stating a claim like "Our soap lasts twice as long". Showing the products next to...
Aug 24, 2020
Images
Build lots of things, only one needs to hit
Guy builds 20+ tools over 4 years before finding one that’s starting to work. Lesson #1: Try lots of stuff. Pivot quick. Act fast....
Jan 18, 2024
Data
Advice
The 5 Basic Objections Copywriting Formula
1. I don’t have enough time. 2. I don’t have enough money. 3. It won’t work for me. 4. I don’t believe you. 5....
Aug 7, 2017
Formulas
Copywriting