Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
Category: Books
You’ve just discovered copywriting and want to get better. GOOD. Well here’s my top advice and books for getting better at copywriting.
Free Copywriting Guides
Price: Free
What I love about it:
There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read all these guides (or even print …
How To Make Maximum Money In Minimum Time – by Gary Halbert:
Price: $20 on Amazon
What I love about it:
It’s just kind of a random pamphlet Gary Halbert put together about making money through direct mail…..but it was one of …
Breakthrough Advertising – by Eugene Schwartz:
Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and …
A Whack on the Side of the Head – by Roger Von Oech
Price: $13 on Amazon
What I love about it:
You can flip to any section and find some “new way of looking at a problem” in this book. It gets …
Save The Cat – by Blake Snyder
Price: $16 on Amazon
What I love about it:
This is a book about writing movies. It takes you through 11 different “archetypes” of screenplays you can write, and the …
This Book Will Teach You How To Write Better – by Neville Medhora
Price: $5 on Amazon
What I love about it:
This could be a 300 page book, but it was distilled down to 54 pages for super-quick reading. This was meant …
Getting Everything You Can Out of All You’ve Got – by Jay Abraham
Price: $11 on Amazon
What I love about it:
Not only about copywriting, but business in general. This is probably MORE a business book. Lots of great examples of businesses …
Ogilvy on Advertising – by David Ogilvy:
Price: $19 on Amazon
What I love about it:
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is …
Advertising Secrets of the Written Word – by Joseph Sugarman:
(re-named “Adweek Copywriting Handbook”)
Price: $16 on Amazon
What I love about it:
He goes through 30 different “triggers” that cause someone’s brain to switch into “buying” mode. These are …
The Boron Letters – by Gary Halbert
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter Gary Halbert. I stayed up …
The Kopywriting Kourse
Price: $850 or monthly payments
What I love about it:
This copywriting course takes you from beginner to intermediate level really fast through video. Unlike books, through video you can …