Book Split Testing: Noah Kagan’s Million Dollar Weekend
Look at this “Split Testing” Noah Kagan did to find the right book cover: He took a picture from a book store shelf, then rendered different colors of the book …
Category: Books
You’ve just discovered copywriting and want to get better. GOOD. Well here’s my top advice and books for getting better at copywriting.
The top book I’ve ever recommended
The book I’ve recommended to people that’s had a 100% hit rate with everyone I’ve recommended it to is Project Hail Mary by Andy Weir. It’s a hard-science novel (it’s …
Awesome book promo stick figure
I love how simple-yet-eye-catching this image is promoting the Wait But Why book!
Chat GPT:
I really appreciate the minimalistic yet attention-grabbing design of this image, which effectively promotes the …
Project Hail Mary
My “Splurge” recommendation today costs a grand total of $13.
It’s an AMAZING book called Project Hail Mary, and it’s been my most recommended book in the last few …
This book is now worth $1,000+ each 🤯
I own 4 original copies of this book…so you’re looking at a man holding $4k worth of books 😉
The reason it’s so expensive is I posted this Instagram Reel …
This Is Earl Nightingale
Here’s a funny story how over the years I’ve swung the price of this book (This Is Earl Nightingale) from $15 to over $450 several times.
Currently if …
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
Free Copywriting Guides
Price: Free
What I love about it:
There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read all these guides (or even print …
How To Make Maximum Money In Minimum Time – by Gary Halbert:
Price: $20 on Amazon
What I love about it:
It’s just kind of a random pamphlet Gary Halbert put together about making money through direct mail…..but it was one of …
Breakthrough Advertising – by Eugene Schwartz:
Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and …
A Whack on the Side of the Head – by Roger Von Oech
Price: $13 on Amazon
What I love about it:
You can flip to any section and find some “new way of looking at a problem” in this book. It gets …
Save The Cat – by Blake Snyder
Price: $16 on Amazon
What I love about it:
This is a book about writing movies. It takes you through 11 different “archetypes” of screenplays you can write, and the …
This Book Will Teach You How To Write Better – by Neville Medhora
Price: $5 on Amazon
What I love about it:
This could be a 300 page book, but it was distilled down to 54 pages for super-quick reading. This was meant …
Getting Everything You Can Out of All You’ve Got – by Jay Abraham
Price: $11 on Amazon
What I love about it:
Not only about copywriting, but business in general. This is probably MORE a business book. Lots of great examples of businesses …
Ogilvy on Advertising – by David Ogilvy:
Price: $19 on Amazon
What I love about it:
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is …
Advertising Secrets of the Written Word – by Joseph Sugarman:
(re-named “Adweek Copywriting Handbook”)
Price: $16 on Amazon
What I love about it:
He goes through 30 different “triggers” that cause someone’s brain to switch into “buying” mode. These are …
The Boron Letters – by Gary Halbert
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter Gary Halbert. I stayed up …
The Kopywriting Kourse
Price: $850 or monthly payments
What I love about it:
This copywriting course takes you from beginner to intermediate level really fast through video. Unlike books, through video you can …
