Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
You’ve just discovered copywriting and want to get better. GOOD. Well here’s my top advice and books for getting better at copywriting.
A list of psychological triggers from Joe Sugarman’s book “The AdWeek Copywriting Handbook“. You can use combinations of these to sell things better.…
Price: Free
What I love about it:
There’s just a wide breadth of topics about copywriting here. If someone is driven, they can read all these guides (or even print …
Price: $20 on Amazon
What I love about it:
It’s just kind of a random pamphlet Gary Halbert put together about making money through direct mail…..but it was one of …
Price: $249 on Amazon
What I love about it:
Goes through different stages of large-scale advertising and the thought processes behind them. The examples are all from the 1920’s and …
Price: $13 on Amazon
What I love about it:
You can flip to any section and find some “new way of looking at a problem” in this book. It gets …
Price: $16 on Amazon
What I love about it:
This is a book about writing movies. It takes you through 11 different “archetypes” of screenplays you can write, and the …
Price: $5 on Amazon
What I love about it:
This could be a 300 page book, but it was distilled down to 54 pages for super-quick reading. This was meant …
Price: $11 on Amazon
What I love about it:
Not only about copywriting, but business in general. This is probably MORE a business book. Lots of great examples of businesses …
Price: $19 on Amazon
What I love about it:
Written directly by the guy who started the famed Ogilvy and Mather advertising firm in New York (which “Mad Men” is …
(re-named “Adweek Copywriting Handbook”)
Price: $16 on Amazon
What I love about it:
He goes through 30 different “triggers” that cause someone’s brain to switch into “buying” mode. These are …
Price: Free online or $22 on Amazon
What I love about it:
This was originally a set of free letters published by the famous copywriter Gary Halbert. I stayed up …
Price: $850 or monthly payments
What I love about it:
This copywriting course takes you from beginner to intermediate level really fast through video. Unlike books, through video you can …