
Anatomy Of A High-Converting Homepage
Convert Sail's breakdown on creating a high-converting homepage using callouts and bullet points, making it easy for anyone to fill...

6 Copywriting Formulas
Here's 6 of the top copywriting formulas, starting at the top with the famous AIDA Formula.They are as follows:Formula ExplanationExampleAIDAAttention,...

Website Layout That Sells
This is a great mockup with a bunch of different sections that can go into a landing page and help...

High converting product page
This is a cool breakdown of some of the different modules on a website you can turn into a high...

Landing Page Conversion Tips
A cool 10 point checklist for making a landing page or sales page better.

Hormozi Simple Email SOP
This is a simple framework to send out emails with value.This is slightly in jest, but overall the format is:1.)...

Sales Page Outline for Courses
A Complete 11-Step Guide to Creating a Sales Page for Selling a Course.

Matt Gray "Clickable" Emails
This is a great email from Matt Gray. On Saturdays, he sends out his full-length email newsletter, but every Wednesday,...

Signal "We Don't Care About You" Ad
Signal proudly declares they don’t — because your data is none of their business. Great copywriting showing their main feature...

Sales Page Outline with PAS formula
A clear outline for a simple sales page using the PAS formula (Pain, Agitate, Solution).

How Starbucks uses Psychological Triggers
I like this picture from Tom Pestridge that breaks down physiological triggers Starbucks uses for their different sized.Here's what he...

70% Content and 30% Sales = Never Get Mad
At AppSumo, we emailed nearly a million people every day.But instead of getting flagged as spam…people loved opening the emails!Here’s...

Before/After Software Ad for Icon
I LOVE the layout of this ad, where it shows alllllll the different softwares you've gotta use for making ad...

Grammarly "Let's Eat Grandma." Ad
This Grammarly ad highlights its grammar-fixing magic… and makes you laugh.

High converting landing page template (for apps)
This is a cool template for a basic landing page. I don’t remember where I saved this from so sorry...

Strawberry.me Coaching Ad
Perfect image of a turtle stuck on his back matches the headline for this coaching ad.

Magic Mind "Caffeine Free Energy" Email
Magic Mind, an energy drink company, uses these cool colors and imagery to promote their energy gummies.

The Perfect Facebook Ad template with callouts.
This "Perfect Facebook Ad" template from EngineScout includes callouts explaining why each element is essential for your Facebook ads.

This is not for you job posting ad
Grabs attention with a big “THIS IS NOT FOR YOU” headline, then flips it with clever “unless you…” copy. Great...


Simple Launch Email Template to Fill Out
Let's say you're launching a new product or feature and want to send out an email about it. This is...

Copywriting Course Sales Page
This sales page for the Copywriting Course features testimonials, a roadmap, an overview of the community, and a tour of...

The best copywritng makes people...
This is a frustrating piece because it says "The Best Copywriting Makes People" ........then it goes on to list:F ----N-H-B---K-But...

Sales Page Outline with Eight Steps
Here’s a simplified eight-step template for creating a high-converting sales page.

Mercedes-Benz Print Ad
Check out this eye-catching headline and engaging copy in our Mercedes-Benz ad, where we show you just how easy it...

Testosterone time machine ad
This testosterone company says it doesn't look like a time machine, but it acts like one, alluding to the fact...

The Boring Company Flamethrower Letter
This is a fun piece of direct mail that includes REAL MONEY in it to buy gas for a flamethrower!...

Everyone wants your email address
Pretty much every website out there wants your email address....why is this?Well it's because IT'S THE ONLY DIRECT CONNECTION TO...

Copywriting Course image-based sale email
This is an awesome email from Copywriting Course for a promotion. What's cool about this is the image-based theme throughout...

Lead magnets aren't dead ad.
This is a very clickable ad from Entreport that says "Lead Magnets Aren't Dead" and has a fun zombie image....

1980s Line of credit ad
Love this style ad. Catchy headline then great copy explaining how expensive credit cards are. It reads: Unfortunately, not everything...

60,000x improvement in capability in 24 years
This is a fun comparison of Apple products from 2001 being able to store 1,000 songs...and now your watch can...

What NOT to say in Marketing
This chart shows 8 boring phrases marketers use—and what to say instead to actually get clicks.

Clever business card.
This is a clever business card that makes you look twice at:The name + website + Instagram + email.....just labeling...

Crest "Yellow isn't always cute." spec ad
Great concept by students. This spec ad uses funny yellow Minion-like teeth to show that even “cute” can look bad...

AI Bic Hair Tie Ad
With the new ChatGPT 4o image model, you can now make all sorts of cool ad variations just by typing...

Cool headline: Finding trends before they take off
This is a really cool headline saying “We help companies find exploding trends before they take off” alongside a nice...

Sales Page Outline For a Book
Effective sales page outline for promoting a book, emphasizing reviews throughout the page.

Instead of this, try this ad
This is an ad run by Austin Netzley from 2X, and it shows a cool "don't do that, do this"...

Funny Bumble Bus Shelter Advertisment
Hilarious Bumble “Fate is great but Bumble is faster.” It’s quick, clever, and true.

Shinesty “Emails Suck” email signup:
The humorous popup “Emails suck, ours don’t.” from Shinesty piques your curiosity about the emails you'll receive.

Slide them down the “Slippery Slope”
A good Copywriter is always moving someone towards an action.The job of your copy is to act like a “slippery...


AIDA Formula Email Template
Fill out this outline to create your own emails using aidaHere's what the AIDA Formula is in a nutshell:Attention: Get...


What people don't see
This is a cool concept from Noah Kagan. He says in his Tweet:Justin Bieber: 285 songs, 85 hits (30%)Taylor Swift:...

Before and After Renew Jacket Ad
Great double page spread showing the waste of a plastic bottle turned into a jacket.

Use the A.I.D.A. Formula for selling
To sell something, you follow this simple formula: Attention, Interest, Desire, Action.The A.I.D.A. Formula uses psychology to get people to...

LockLab "Don't be the guy who goes bald" ad
This ad stacks urgency, social proof, and a freebie. “Don’t be the guy who goes bald” a fear-based hook that...

Hard Truths to un-f your life
This post got removed from Reddit by the time I posted it (probably because it has a small pitch to...

Paperflite Social Media Fishing Metaphor Ad.
Clever ad showing a fisherman casting without bait—fish are nowhere near it. Perfect visual for the headline: “Selling without a...