
Anatomy Of A High-Converting Homepage
Convert Sail dropped a killer visual that breaks down what makes a homepage actually convert. Spoiler: it’s not fancy animations...

6 Copywriting Formulas
This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...

Website Layout That Sells
This mockup nails what every high-converting landing page needs. It’s a visual blueprint showing exactly which sections to include and...

High converting product page
Ever wished you had a formula for turning any webpage into a sales machine? This ConversionWise breakdown nails it. It...

Landing Page Conversion Tips
This 10-step checklist from @namyakhann is a masterclass in landing page basics. It’s simple, clear, and built to get fast...

Hormozi Simple Email SOP
If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and...

Sales Page Outline for Courses
Ever feel like your sales page is missing something? This visual map nails the anatomy of a high-converting course page...

Signal "We Don't Care About You" Ad
Signal’s ad flips customer talk upside down. Most brands scream “We care about you!” but Signal proudly shouts the opposite....

Sales Page Outline with PAS formula
This sales page template nails the PAS formula: Pain, Agitate, Solution. It’s simple, structured, and built to convert curious visitors...

Testosterone time machine ad
Most testosterone ads talk about energy and muscle gain. But this one? It goes straight for the imagination. The copy...

Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...

Grammarly "Let's Eat Grandma." Ad
Grammarly nails this one. A simple sentence, one missing comma, and suddenly grandma’s on the dinner menu. It’s funny, super...

How Starbucks uses Psychological Triggers
Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...

High converting landing page template (for apps)
This wireframe is a masterclass in keeping things stupid simple. Every section leads users one clear step closer to clicking...
Before/After Software Ad for Icon
This ad from Icon is a masterclass in visual contrast. On one side: a chaotic pile of tools adding up...

Simple Launch Email Template to Fill Out
Sometimes fancy design isn't what sells—it’s clarity. This email template nails it with a friendly, simple structure that keeps readers...

70% Content and 30% Sales = Never Get Mad
AppSumo emailed nearly a million people every day and didn’t get flagged as spam. The secret? Each message was 70%...

Strawberry.me Coaching Ad
Ever feel like you're spinning your wheels? This ad nails that feeling with one simple image: a turtle flipped on...

This is not for you job posting ad
At first glance, the giant headline screams rejection: “This is not for you.” But wait. Scroll down and it flips...

Magic Mind "Caffeine Free Energy" Email
Magic Mind took a chill approach to selling energy. Their ad flips the high-caffeine, high-anxiety model on its head with...

The Perfect Facebook Ad template with callouts.
This visual from EngineScout breaks down exactly what makes a Facebook ad pop. It’s not rocket science. It’s structure. Each...

The best copywritng makes people...
This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging...

Copywriting Course Sales Page
This sales page from Copywriting Course is a masterclass in clarity and persuasion. It’s got testimonials, proof, personality, and a...

Sales Page Outline with Eight Steps
Ever wonder why some sales pages make you click “buy” without a second thought? This visual template breaks down the...

Mercedes-Benz Print Ad
Ever heard of a luxury brand convincing you it’s the cheap option? That’s exactly what Mercedes-Benz pulled off with this...

Lead magnets aren't dead ad.
This ad from Ontraport nails it. A bright blue background, a zombie hand rising from the grave, and a bold...

Everyone wants your email address
Look at that cartoon yelling: “PLEASE ENTER YOUR EMAIL!!” It’s funny because it’s true. Every website you land on wants...

Copywriting Course image-based sale email
This promo email from Copywriting Course nails one thing perfectly: personality through visuals. Every line, image, and doodle makes it...

1980s Line of credit ad
This old Continental Illinois ad nails it with one line: “Unfortunately, not everything made of plastic is cheap.” Boom. Instantly...

The Boring Company Flamethrower Letter
The Boring Company couldn’t ship propane for their flamethrower, so they mailed customers a $5 bill to buy some locally....

Crest "Yellow isn't always cute." spec ad
This spec ad for Crest Whitening nails humor and clarity in one shot. A smile full of yellow, Minion-like teeth...

Funny Bumble Bus Shelter Advertisment
This Bumble ad nails the art of witty brand messaging. In just seven words, it takes a universal belief—romance by...

Clever business card.
This card nails it: one single line that doubles as name, website, Instagram, and email. It’s clean, clever, and unforgettable....

What NOT to say in Marketing
Ever stare at your copy and think, “It sounds… fine”? That’s the problem. Fine doesn’t convert. This chart from Tom...

60,000x improvement in capability in 24 years
Apple’s billboards show how to make tech marketing insanely simple. In 2001: “1,000 songs. In your pocket.” In 2025: “60...

Use the A.I.D.A. Formula for selling
Ever wonder why some sales pages feel like a smooth slide that lands you right on the “Buy Now” button?...

Instead of this, try this ad
Austin Netzley’s ad for 2X nails one of the simplest and most effective ad formats around: the “before and after”...

Sales Page Outline For a Book
This layout by Tom Morkes nails how to turn curiosity into sales. It’s a stacked structure that sells a book...

LockLab "Don't be the guy who goes bald" ad
Locklab nails it with a fear-based hook that grabs attention fast: “Don’t be the guy who goes bald.” It stacks...

Before and After Renew Jacket Ad
Everlane nails contrast marketing with this clever double-page ad. One side shows a plastic bottle “warming the planet.” The other,...
AI Bic Hair Tie Ad
Salma shared a wild example of what ChatGPT 4o’s image model can do: it whipped up a BiC pen ad...

Cool headline: Finding trends before they take off
Exploding Topics nails their homepage with one killer line: “We help companies find exploding trends before they take off.” The...

AIDA Formula Email Template
This image is a working outline for the timeless AIDA formula: Attention, Interest, Desire, Action. It’s the easiest way to...

What people don't see
Most people only see the winners. That one viral post, that one ad that crushed it. But behind every “hit”...

Paperflite Social Media Fishing Metaphor Ad.
Paperflite nails a great metaphor in this ad: a lone fisherman drops an empty hook into a sea full of...

Shinesty “Emails Suck” email signup:
Shinesty’s email signup popup hits hard and funny: “Emails suck, ours don’t.” Instantly, you know what they offer and how...

Slide them down the “Slippery Slope”
This stick figure slide says it all: good copy is just a slick ride straight down to action. Each line...

Cool Polaroid ad
This billboard hits different. While every brand’s busy shouting “AI this, AI that,” Polaroid calmly reminds us that real moments...