6 Copywriting Formulas
This chart from Chase Dimond packs a mini-MBA in copywriting onto one slide. It takes the guesswork out of writing...
Hormozi Simple Email SOP
If writing emails makes you cringe, Alex Hormozi has a fix: a three-step “Email SOP” that keeps things simple and...
Testosterone time machine ad
Most testosterone ads talk about energy and muscle gain. But this one? It goes straight for the imagination. The copy...
Before/After Software Ad for Icon
This ad from Icon is a masterclass in visual contrast. On one side: a chaotic pile of tools adding up...
Strawberry.me Coaching Ad
Ever feel like you're spinning your wheels? This ad nails that feeling with one simple image: a turtle flipped on...
Neville MedhoraSimple Launch Email Template to Fill Out
Sometimes fancy design isn't what sells—it’s clarity. This email template nails it with a friendly, simple structure that keeps readers...
Fun tools by Neal Fun
Neal Agarwal’s site neal.fun pulls in over 4 million visits a month… by letting people do simple, delightful things online...
High converting landing page template (for apps)
This wireframe is a masterclass in keeping things stupid simple. Every section leads users one clear step closer to clicking...
70% Content and 30% Sales = Never Get Mad
AppSumo emailed nearly a million people every day and didn’t get flagged as spam. The secret? Each message was 70%...
Mercedes-Benz Print Ad
Ever heard of a luxury brand convincing you it’s the cheap option? That’s exactly what Mercedes-Benz pulled off with this...
Copywriting Course image-based sale email
This promo email from Copywriting Course nails one thing perfectly: personality through visuals. Every line, image, and doodle makes it...
The Boring Company Flamethrower Letter
The Boring Company couldn’t ship propane for their flamethrower, so they mailed customers a $5 bill to buy some locally....
Everyone wants your email address
Look at that cartoon yelling: “PLEASE ENTER YOUR EMAIL!!” It’s funny because it’s true. Every website you land on wants...
Unlock the Power of Surprise with a Purple Apple
This ad stops your scroll cold. A bright purple apple? Instant curiosity. Then comes the punchline — simple, witty, and...
Use the A.I.D.A. Formula for selling
Ever wonder why some sales pages feel like a smooth slide that lands you right on the “Buy Now” button?...
Anatomy Of A High-Converting Homepage
Convert Sail dropped a killer visual that breaks down what makes a homepage actually convert. Spoiler: it’s not fancy animations...
High converting product page
Ever wished you had a formula for turning any webpage into a sales machine? This ConversionWise breakdown nails it. It...
Signal "We Don't Care About You" Ad
Signal’s ad flips customer talk upside down. Most brands scream “We care about you!” but Signal proudly shouts the opposite....
Sales Page Outline for Courses
Ever feel like your sales page is missing something? This visual map nails the anatomy of a high-converting course page...
Sales Page Outline with PAS formula
This sales page template nails the PAS formula: Pain, Agitate, Solution. It’s simple, structured, and built to convert curious visitors...
The best copywritng makes people...
This poster from ABC Copywriting is maddeningly good. It says, “The best copywriting makes people…” and then leaves you hanging...
How Starbucks uses Psychological Triggers
Ever wonder why you always end up with a venti instead of a tall? This image by Tom Pestridge shows...
Magic Mind "Caffeine Free Energy" Email
Magic Mind took a chill approach to selling energy. Their ad flips the high-caffeine, high-anxiety model on its head with...
Instead of this, try this ad
Austin Netzley’s ad for 2X nails one of the simplest and most effective ad formats around: the “before and after”...
Let Your Haters Sell For You
The smartest ads don’t just brag, they weaponize their enemies. This subway ad for a Bible app looks like a...
Copywriting Course Sales Page
This sales page from Copywriting Course is a masterclass in clarity and persuasion. It’s got testimonials, proof, personality, and a...
Funny Bumble Bus Shelter Advertisment
This Bumble ad nails the art of witty brand messaging. In just seven words, it takes a universal belief—romance by...
I wish I started earlier
This graphic nails a universal truth: everyone wishes they started earlier, but almost no one realizes how much runway is...
Website Layout That Sells
This mockup nails what every high-converting landing page needs. It’s a visual blueprint showing exactly which sections to include and...
Grammarly "Let's Eat Grandma." Ad
Grammarly nails this one. A simple sentence, one missing comma, and suddenly grandma’s on the dinner menu. It’s funny, super...
Landing Page Conversion Tips
This 10-step checklist from @namyakhann is a masterclass in landing page basics. It’s simple, clear, and built to get fast...
Matt Gray "Clickable" Emails
Matt Gray’s Wednesday emails are masterclasses in curiosity and simplicity. No images. No fluff. Just a short note and a...
This is not for you job posting ad
At first glance, the giant headline screams rejection: “This is not for you.” But wait. Scroll down and it flips...
The Perfect Facebook Ad template with callouts.
This visual from EngineScout breaks down exactly what makes a Facebook ad pop. It’s not rocket science. It’s structure. Each...
1980s Line of credit ad
This old Continental Illinois ad nails it with one line: “Unfortunately, not everything made of plastic is cheap.” Boom. Instantly...
Gary Halbert the Millionaire
This one-page letter made Gary Halbert a millionaire in 1971. It wasn’t flashy. It wasn’t complicated. It just spoke directly...
Sales Page Outline with Eight Steps
Ever wonder why some sales pages make you click “buy” without a second thought? This visual template breaks down the...
60,000x improvement in capability in 24 years
Apple’s billboards show how to make tech marketing insanely simple. In 2001: “1,000 songs. In your pocket.” In 2025: “60...
Find stuff people already buy, and do it cheaper or better
Alex Hormozi nails it with this short post: stop trying to invent new markets. Just improve what already sells. Most...
Lead magnets aren't dead ad.
This ad from Ontraport nails it. A bright blue background, a zombie hand rising from the grave, and a bold...
Neville MedhoraAIDA Formula Email Template
This image is a working outline for the timeless AIDA formula: Attention, Interest, Desire, Action. It’s the easiest way to...
Comfort is the enemy of growth
Rainy morning. Empty street. One runner. And a giant reminder painted on a wall: “Comfort is the enemy of growth.”...
