Vintage Domino Sugar comparison Ad
The sugar industry fought back in the 1950's when the health-conscious tried to remove sugar from the American diet. This...
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
Avis “We’re only Number 2” Ad Campaign
This “reverse psychology” style ad campaign from Avis did a fun judo-move and turned their “being only No. 2” status...
Visually showing procrastination
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
Straightforward headlines are best when advertising
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you...
Attention-grabbing Handwritten Window promotion by Andersen
While this is a printed advertisement, because it looks like a hand written estimate it REALLY grabs attention!
White paint on brick trend before/after
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
“Handwritten” estimate flyer grabs attention
Because it’s “handwritten” you think someone left this at your door…and it definitely got my attention enough to read through...
Wal-Mart’s First Print Ad in 1962
While this small launch party in the city of Rogers, Arkansas may have not been a big deal, the rise...
1961 Ford Econoline “Price Advantage” Ad
This headline gets straight to the point: This is the CHEAPEST pickup you can buy! The smaller copy then goes...
1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to...
Call to action based pizza ad:
This 1979 ad for Jeno’s Pizza Rolls has a strong call to action to write in (a physical letter) to...
1951 “Instructional” Orange Juice Ad
This ad cleverly shows you how to use the product…and to use A LOT of it! Not sure if this...
Testimonial + Pic for the ultimate social proof
This Instagram Ad uses a simple testimonial along with an aesthetically pleasing photo to make the testimonial really POP.
McDonald’s 1984 swag game was hard!
To be honest I would totally buy a Big Mac just to get this hat!!!
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No need for copy, just image
This Espirit ad from the 1980’s kind of looks like it was made today…give any fashion trend 30 or 40...
1975 “Recession Copy” for Wrangler Jeans Ad
This ad for Wrangler Jeans promotes the idea of getting your money’s worth with their jeans…this copy was written in...
Fun 1950’s Life Savers Ad
This is a “brand awareness campaign” from Life Savers in the 1950’s. I love the colors and imagery on this...
Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is...
1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on...
Beautiful Nippon Beer Ad from 1912
This ad is more a “brand awareness” play, and has beautiful artwork!
“The Quiet Toy” Crayola Ad
Know who your actual customer is. For example: If someone is buying Crayons...it's the PARENT not the child spending the...
Clever Barilla Pasta “Fireworks” Ad
Love the clever use of pasta in the shape of a fireworks for this “Happy New Year” ad from Barilla!
Simple Twitter Ad for a coffee company
This Twitter Ad uses a simple and image and callout to explain the benefits of this coffee.