Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
âTen Reasons NOT To Buyâ reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing...
âOnline Datingâ in 1951 ð
If you wanted to branch out of your own network to date in 1951, you would take out a personal...
AMC Gremlin Ad from 1978 with â6 serious reasons to ownâ
In addition to showing the product right off the bat, this add uses logical reasons on why to buy a...
1958 âFeatures & Benefitsâ Adding Machine Ad
Lightest! Handiest! Phone Size! 10-Key Keyboard! These are all great features being shown off in this print ad. They also...
Velcro Ad Showing Results/Benefits of Product
This whole ad demonstrates how to replace snaps, hooks, and buttonholes with simple Velcro fasteners. It even shows a closeup...
Showing off the âcall inâ feature on a VCR
In 1989 if you wanted to watch a show but werenât around to hit ârecordâ on your VCR, and forgot...
History of the Telephone Ad
This is a Western Electric ad from 1964 beautifully showing the history of the telephone (up till 1964). Fun fact,...
Good headline on a ready-to-eat cake ad
This 1975 print ad for "Stir N Front" cake mix is has a cool headline that shows it comes 100%...
Clixlo Price Comparison Ad
I like how Clixlo promotes their website builder by showing how many services (and their prices) you have to use...
Instagram Pool Installation Ad
This ad for the top pool builder in Austin uses an attractive looking pool and some social proof to draw...
Number-driven reason ad for mobile notification service
This Instagram ad appeals to your logical side to show that the cost to reach your audience has gone up...
Ford Escort âSocial Proofâ Ad
In 1985 the Ford Escort was one of the best selling cars in the world, so this ad listed out...
McDonalds promotion using the âDesire to Collectâ trigger
This McDonalds ad from 1975 uses one of Joe Sugarmanâs Triggers called âDesire To Collect.â The desire to collect is...
Funny Radiant Plumbing Van
Here's a funny "Swipe File In The Wild" seen while walking around a neighborhood....this hilarious van promoting their plumbing service...
HungryRoot Before/After Ad
This is a cool before/after ad for food delivery service HungryRoot seen on Instagram and Facebook. The image shows it'll...
Attention grabbing âmirrorâ headline
This headline grabs attention by being unusual looking, as if youâre reading from a mirror. Things that are novel can...
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying âI didnât get the jobâ from a man who hasnât shaved.
Clever Stihl Leafblower Ad
This is a delightfully clever print ad that takes a boring article and spices it up by showing the letters...
Product describes how it can dye your clothes a different color
This 1968 ad for Rit Liquid Dye uses a great headline and image to grab your attention, then describes how...
Hilarious âHot & Spicyâ Pringles Ad
This is a clever Hot & Spicy Pringles ad showing a guy eating Pringles lighting up a hot air balloon...
Cool Felix The Cat ad from 1959
This is a fun ad that would be frame-worthy! It uses an eye-catching huge image of Felix The Cat smiling,...
YMCA Hiring Direct Mail
BACK OF MAILER: The YMCA blankets nearby neighborhoods to recruit for their busy summer season. They use imagery clearly aimed...
1955 Jello Magazine Ad
This is a great Jello print ad. Perhaps they should've kept this cartoon character as their spokesman instead ðĪŠ
1958 Fender Amps Ad: LISTEN!
This is just an awesome ad in general because of the image. It also has some text explaining why Fender...