Selling supplements in 1909

Jun 10, 2023

This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements: It’s got vague promises of better performance, and has many “science-y sounding” words like: Digestion, Phosphate, Potash, Albumen.

Join Copywriting Course!

Write. Learn. Take action.

Great before & after Ad

Before and after ads are not limited to health & fitness. Ridge wallet does a great job visually showing the main benefit of their...

Norwex detergent before and after

Great add showing a before and after photo alongside the product

Dec 21, 2021

Ads

Before and After

The Objection or Anxiety Headline Formula

The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded with a hundred pointless...

Aug 8, 2017

Formulas

Copywriting

Zelf Homepage social proof with cash offer CTA

This crypto/NFT startup offers a $25 sign on bonus for a limited time. This gives a sense of urgency. They also give a generous...

Jun 29, 2022

Crypto

Home Pages