Hot shingles billboard
Client: “It’s hard to get attention for a roofing company.” Copywriter: “Hold my beer.”
1976 Parker Pen Mechanical Pencil Ad
There’s something so brilliantly easy to understand about this ad. By showing a “long pencil” it demonstrates how this mechanical...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Awesome book promo stick figure
I love how simple-yet-eye-catching this image is promoting the Wait But Why book! Chat GPT: I really appreciate the minimalistic...
BA Can’t Get It Up Stunt
Around 1999 British Airways was the main sponsor of the London Eye, and they had problems “erecting it” on time....
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it...
Chevy Cruise Full Page Newspaper Ad
The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many...
Simple visual + callout Twitter Ad
One of my favorite ways to demonstrate a product in an image is: Picture + Callout Text This simple Monos...
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Canva product announcement
This Canva announcement for a product called “Magic” is very Apple-like, and even has a strong CTA to “add to...
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂 Everything about this is simultaneously funny...
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
IBM typewriting ball element ad
This wild looking metal ball embossed with letters was the innovation behind the IBM Selectric Typewriter (13m+ sold). Normally people...
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Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
R180 Smart Cooker Toaster Print Ad
This print ad uses a bunch of swatches of toast starting from light to burnt with the settings used on...
Great word-of-mouth recommendation flyer
Super cool word-of-mouth flyer I saw at an event that had all the right elements: - A polite request for...
Cool “social proof” style Good Year ad
This is a cool “social proof” ad for Good Year Tires that shows allllll the cars for 57 years that...
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
Free beer for lif
This bar Lazarus Brewing offers a “free beer for life” if you buy this chalice. I believe they did it...
Which hot dog would you choose
Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Cool way to show product possibilities
A great way to sell a product is show how many different use cases it has. This pie crust ad...