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Ad
The Objection or Anxiety Headline Formula
The only {product category} that doesn’t {objection or anxiety}. Accounting software example: The only accounting software that doesn’t come loaded with a hundred pointless...
Aug 8, 2017
Formulas
Copywriting
Great newsletter homepage
What's good Above the fold: A clear value statement. "The 3-minute newsletter with fresh takes on the industry news you need to start your...
Jan 29, 2022
Home Pages
Newsletter
Headlines
Landing Pages
Taglines and slogan advice
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands! Example: Apple's slogan of:...
Apr 14, 2023
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Advice
Interesting
Online entrepreneur path
A common path I've seen people take online: Learn skills —> freelance for quick income —> sell small digital product for income —> make...
Jan 27, 2023
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Wisdom