It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬
This ad extended an olive branch to the more sophisticated cocktail crowd.
Schweppes Tonic Print Ad
"Never swizzle Schweppes Tonic," chides Commander Whitehead. "Schweppervescence swizzles itself." Image Description The ad features a distinguished man in a white suit gently interacting...
Apr 15, 2018
Print Ads
John Carlton’s headline paints a picture in the readers head
This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously...
Apr 27, 2022
Copywriting
Direct Mail
Headlines
Kools “Cold” Ad
This ad for Kools Cigarettes promotes the menthol in the cigarette as “good” for your throat. Whilst this might be known as false now,...
Dec 14, 2021
Ads
Print Ads
1966 Chivas Regal Whisky Bottle Print Ad
This catchy headline points out the evolution of Chivas Regal's bottle. Red areas are most likely to attract attention, followed by Yellow/Orange areas, and...
Aug 11, 2017
Print Ads