Sugarman Trigger #10

"How can I 10X this?"

Push yourself to think how you would 10X a project you're working on. It's likely different than what you're doing...

Sugarman Trigger #7

Sugarman Trigger #5

Sugarman Trigger #2

Simple

Take care of yourself first

Cool image showing that you should take care of yourself first in order to take care of others.

How can I solve this hilariously?

Sometimes having a little fun with the solution can be a good way forward.

Write things down on a card

It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...

Add a "constraint" to a problem

"Constraints Create Creativity." If you add a constraint to a task, you'll likely think of a way to finish it...

Sugarman Trigger #9

Sugarman Trigger #4

Sugarman Trigger #1

Personality Defense Quote

Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.

Thank the problem

Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...

"What is my $1,000/hour skill?"

Sometimes you gotta do low-value work, but how can you optimize to where you're doing your most high value work?...

Sugarman Trigger #8

Sugarman Trigger #6

Sugarman Trigger #3

Psychological Triggers from Joe Sugarman

A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...

70% Content, 30% Sales Formula

When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.

Circle of Influence Concept

The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....

Flowchart or graph the problem out

Figure out what's really going on by graphing it out.

"What Would _____ Do?"

Ask yourself what a person you admire would do in this situation.