The key to success is to promise the consumer a benefit – like better flavor, whiter wash, more miles per gallon, a better complexion.

Don't bunt. Aim out of the park. Aim for the company of immortals.

Put all your eggs in one basket, and if it doesn't work out, make more eggs.

When you love doing something, it's a bottomless pool of energy....but you have to love it, sincerely, not because you're gonna make money from it or be famous, or get whatever you want to get, when you do it because you love it, then you can find yourself moving up and getting good at something you want to be good at. https://twitter.com/TopherScott_/status/1264540947356045312?s=20

Drink old wine. Burn old logs. Read old books. Keep old friends.

"Pressure makes diamonds, not hugs"

“People aren’t interested in you. They’re interested in themselves.”

The temptation to entertain instead of selling is contagious.

When people aren't having any fun, they seldom produce good work.

Smart people change their mind a lot because they're open to new ideas.

Users are pleased by design, but drawn to the content.

We like reports and correspondence to be well written, easy to read - and short. We are revolted b pseudo-academic jargon, like "attitudinal," "paradigms," "demassification," "reconceptualize," "suboptimal," "symbiotic linkage," "splinterisation," "dimensionalisation."

The question isn't, "What will I be doing in 10 years?" But, "What will I wish I'd started 10 years from now?"

A lot of writers throughout history have embraced walking.