Sugarman Trigger #5
Image Description The image features a comparison chart of three mops: Rubermmaid Microfiber Floor Mop, Vileda Professional 10" Roll-O-Matic Mop,...
Sugarman Trigger #4
Image Description A cartoon character is holding a newspaper labeled "WSJ" while sitting in an orange chair. The text above...
Sugarman Trigger #3
Image Description The image humorously critiques exaggerated marketing claims with a red arrow pointing to a bold headline about "instant...
Sugarman Trigger #2
Image Description The image features a vintage advertisement for a thermostat titled "Magic Baloney," showcasing Joe Sugarman's strategy of using...
Sugarman Trigger #1
Image Description A red sports car is featured alongside two stick figures, with one handing car keys to the other,...
Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...
Simple
Image Description The image contrasts two different webpage layouts for "My Product." On the left, a cluttered page filled with...
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales. Image Description...
Take care of yourself first
Cool image showing that you should take care of yourself first in order to take care of others. Image Description...
Personality Defense Quote
Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation. Image Description The image shows...
Circle of Influence Concept
The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....
How can I solve this hilariously?
Sometimes having a little fun with the solution can be a good way forward. Image Description The image humorously contrasts...
Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...
Flowchart or graph the problem out
Figure out what's really going on by graphing it out. Image Description The image is a flowchart illustrating how to...
Write things down on a card
It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...
"What Would _____ Do?"
Ask yourself what a person you admire would do in this situation. Image Description The image is a colorful infographic...
The Totem Pole of Focus
Figure out what you really should be focusing on using this method. Image Description The image illustrates a concept called...
Flip The Problem Around
If you've got a problem or question, try flipping it. Image Description The image is a graphic explaining the concept...
Why am I upset/sad/slow?
A way to figure out why you might be temporarily upset, sad, or slow. Image Description This infographic provides a...
Money is an exchange for human labor
Money is just an exchange for human labor. If you want to make more money, save people from doing human...