Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
"The test of all communication is: "Does it sell the product?" Just don't do it at the cost of good morals, good manners, and good taste."— Earl Nightingale
Lao Tzu Quote
"If you are depressed, you are living in the past. If you are anxious, you are living in the future....
Avoid cold emails with really bad introductions
Avoid awkward cold emails with really bad introductions. Why it’s bad: They turn the reader off immediately. They make the...
Avoid confusing "buzzwords" in your copy
Try not to use too many “Buzzwords” and confuse the message. Buzzwords are vague and confusing. Buzzwords don’t tell the...
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Happiness Chemicals Image Chart
This is a cool actionable chart people can use to figure out which activities will cause a happiness chemical to...
Try using a single call to action for emails
Be careful of sending emails with multiple CTAs. They dilute your conversions. Once a reader clicks one link, they’re unlikely...
Don't add too many CTA's
Common mistake we see with sales emails: WAY too many calls to action! Far better to drive for ONE action...
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The "DIY" Lens
Write 3 versions of a cold email
We see people WAY overthink their cold email style + format. One trick we have people do inside our forum...
Make more "personal" posts about a topic
New writers shouldn't try to copy content from major blogs. It usually ends up being shallow and not very useful....
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"What would ___ do?"
How would someone you admire or someone respected in your field of work handle a problem, or think about a...