Psychological Triggers from Joe Sugarman
A list of psychological triggers from Joe Sugarman's book "The AdWeek Copywriting Handbook". You can use combinations of these to...
Simple
70% Content, 30% Sales Formula
When writing content that educates as well as sells, trying making it about 70% content, and 30% sales.
Take care of yourself first
Cool image showing that you should take care of yourself first in order to take care of others.
Personality Defense Quote
Everyone's personality is a sum of defense mechanisms they have adopted to survive any situation.
Circle of Influence Concept
The "Circle Of Influence" concept helps figure out what to focus on. Circle of Control: Things you can fully control....
How can I solve this hilariously?
Sometimes having a little fun with the solution can be a good way forward.
Thank the problem
Instead of hating that you have a problem, sometimes figuring out a way to look on the brighter side of...
Flowchart or graph the problem out
Figure out what's really going on by graphing it out.
Write things down on a card
It's not an Earth-shattering suggestion, but simply writing down a goal or phrase on a card and carrying it with...
"What Would _____ Do?"
Ask yourself what a person you admire would do in this situation.
The Totem Pole of Focus
Figure out what you really should be focusing on using this method.
Flip The Problem Around
If you've got a problem or question, try flipping it.
Why am I upset/sad/slow?
A way to figure out why you might be temporarily upset, sad, or slow.
Money is an exchange for human labor
Money is just an exchange for human labor. If you want to make more money, save people from doing human...
David Cancel Advice Tweetstorm
This is a great Tweetstorm thread from David Cancel, CEO of Drift. David Cancel - @dcancel 1/ What I wish...
Eat This, Not That (chocolate bar edition)
Eat This, Not That lists are usually either bland or confusing. This one isn't - it's just (healthier) chocolate alternatives...
I steer clear of products whose sales have been falling over a long period, because this almost always means that there is an intrinsic weakness in the product, or that the management of the company is incompetent.— David Ogilvy
I admire people who work with gusto. If you don't enjoy what you are doing, I beg you to find another job. Remember the Scottish proverb, "Be happy while you're living, for you're a long time dead."— David Ogilvy
Today I see red when anybody at Ogilvy, Benson & Mather tells a client that we cannot produce an advertisement or a television commercial on the day we have promised it. In the best establishments, promises are always kept, whatever it may cost in agony and overtime.— David Ogilvy