Number of accidents: Normal Driving -vs- Waymo -vs- Tesla

A tweet showing accident rates per million miles made big waves: Tesla at 0.15, Waymo at 1.16, and the US average at 3.90. That makes Tesla’s self-driving roughly 26x safer than human drivers.

Framing Like a Pro

Tesla isn’t just saying “we’re safe.” They’re showing how much safer they are — and turning a stat into a story. This comparison instantly reframes safety from a vague promise to a jaw-dropping number.

Why It Works

• Uses data contrast: 0.15 vs 3.90 makes the gap feel massive
• Leverages social proof from Bloomberg
• Converts a “tech” feature into a life-saving benefit
• Creates a surprise moment that fuels shares and trust

Real-World Uses

• Apple compared its chips to Intel’s by showing 2x speed gains
• Grammarly shows 84% fewer grammar mistakes vs unaided writing
• Volvo ads have long shown crash-test comparisons to competitors