social proof sub headline on home page
“More than 2 million canadians trust us” is a powerful statement that signals that they must be doing a good job to garber so many happy customers. Success sells!…
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
Simple homepage headline for cash back app
Sometimes all you need is a strong one liner. This headline does the job and includes the magic word: “Free”.
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Pop up with a exclusive offer to urge sign up
This shoe store offers newsletter subscribers exclusive access to private sales. Exclusivity is a powerful motivator to convert a prospect.…
Great “Product Explainer” Homepage from Span.io
This is a very well done homepage from Span.io that shows off how their smart electrical panel works.
I also very much love the headline they start the page with:…
Funny but effective direct headline
The details. Its funny but paints a picture you do not want to be a part of. You can help but to run this horrible scenero in your head when …
“Member Missions” for Community Building
This cool concept from Membership Academy gives it’s members a “mission” to complete. This is the email used to promote it.
This is the page the email takes you to …
Great newsletter homepage
What’s good Above the fold:
A clear value statement.
“The 3-minute newsletter with fresh takes on the financial news you need to start your day.” This tells me exactly what …
Good show but no tell. This Ad needs a headline.
Instagram allows marketers to expand upon the ad in the description below.
Most users miss the “fine print” due to fast scrolling.
How do I know this? Lots of looking …
Powerful image & quote matchup that sparks curiosity
Finding the perfect quote to pair with the perfect image is a skill set within itself. I belief if this is done right, not many words are needed to convert …
Great above the fold copy for mobile landing page
All critical information about the service is simply replayed above the fold:
What you get, how you get it, when you get it.
I also love the simple “apple like” …
Homepage page giving great expectations
I love the simple statements of what you should expect from the hustle.
- “daily news straight to your inbox” = Frequency of emails: Every day
- “business and tech in 5
Oura Ring Instagram Story
This is a clean and clear ad for an Oura Ring. I love the headline and the image on this.…
1971 American Airlines “Coach Lounge” Ad
This is a grabbing photo of a lounge available to even coach passengers on international flights. It also has a great headline that really conveys how large this lounge is.…
“They’re not cheap” Atoms shoe ad.
Sometimes customers don’t know how much work goes into a quality product. Atoms breaks down why they priced their shoes at $129.…
“Meet Skimpy Wiring” Ad
This was a magazine ad showing the dangers of skimpy wiring and it’s potential to catch fire, by showing a shady and “skimpy bodied” character.
The image is very catching …
Tasty looking Big Mac ad from 1979
This is a tasty looking Big Mac ad from 1979 that has a very funny headline.
Both the image AND headline are quite grabbing!…
Bite Toothpaste Bits Homepage
This hero section has a lot of great things going for it:
- Novelty in headline creates curiosity
- Subheadline shows exactly who it’s for (eco-conscious people)
- The image captures attention. You
“This space reserved for a tooth that must last 63 years”
This is a super cool headline on an old ad from 1956 for toothpaste. The combination of image and headline are great!…
Bricks Headline Before and After
Vague ads rarely work.
An easy way to upgrade your copy is to mark all vague words in your ad and ask yourself, “What does that actually look like?” Add …
Action Lab Headline
The Action Lab on YouTube has a great a simple headline:
“One experiment is worth a 1,000 expert opinions.”…