You’re gonna make a couple of subject lines and start filling them in.  At first your subject lines (or headlines….whatever) will suck.  That’s ok.  That’s what PRACTICING is for.

I …

Curiosity gets people to want to experience your product.

• See what it’s like to be in a room where everyone makes more than $1,000,000/year.
• I have a gift I want

Tell them some things about the product that are really cool and unique.

• This iPhone case is made out of the same stuff as the windows on the space shuttle.

People understand by analogy.  So compare how great a value something is compared to a familiar item.

• You’re getting this entire bodybuilders meal plan for less than the price of

Making something free is the lowest-friction way to get someone to take an offer. Here’s some “Free Phrases” to entice them.

• Totally free for you.
• 100% free for you.
• 100%

These are some power words for driving sales by making people feel a sense of urgency.

17 hours left.
17 hours left on this special deal.
17 hours left on …

People like to feel they belong. Like they’re part of an elite group. Like being in First Class. These are some power & trigger words to incite that feeling.

• Members

This was the most opened piece of mail sent by Boardroom for over 3 years.…

This is a big list of headlines and subject lines used on KopywritingKourse over the years, with their corresponding open rates.…

This is an amazing headline and picture that went viral on the internet.…