Dog Groomer Price Justification Chart
Every consultant or freelancer has had to justify their cost at times.
This dog groomer was sick of people snarky remarks like, “WOW it costs less to cut MY hair …
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
1966 Ford Mustang “Youth” Ad
This awesome Ford Mustang print ad from 1966 was designed to tell the kids to screw off and buy that Mustang for yourself š…
Social Proof Headline: “America’s Largest Selling Ale”
This 1947 print ad for Ballantineās Beer uses a Social Proof to promote by saying in the headline: “American’s Largest Selling Ale”…
Microaquire Headline Before/After
This shows the power of adding some social proof (150,000 founders) to a headline and signup button.…
Steve Wonder Atari Ad
This 1977 Atari ad shows a blind Steve Wonder saying, “If I could play video games you bet it’d be Atari!” š…
“Creativity is the Enemy” Nike Headline
This Nike headline makes you do a double-take, and makes you want to read the print below it. The text goes on to demonstrate how you don’t need to re-invent …
Yamaha “Pass the Gas Pump” Headline
In 1980 when this ad was put out, gas prices had spiked really high and were frequently talked about. This Yamaha Motorcycle ad tapped into that conversation showing how to …
Earth Rides: Like Uber but with Teslas
This company “Earth Rides” has a very to-the-point headline on their advertising:
“Like Uber but with Teslas”
…that pretty much sums up the company well!…
California avocados, a “sensuous” food
This ad for California grown avocados gets people all hot-and-bothered by showing delicious recipes and uses for them.…
American Motors Eagle 2-wheel or 4-wheel option ad
This ad from 1983 clearly shows the uses of this wagon in the heading and includes pictures. They do this to show off it’s ability to switch from 2-wheel drive …
“No other video game stacks up”
This great Atari ad from 1980 shows the sheer number of games you could play with an Atari system. Most game systems at the time didn’t have that many titles, …
Spyfu homepage excellent headline and call to action
- The headline paints a picture of the prospects desired outcome: “Profits”
- The sub lines tells you exactly what this site does.
- The CTA is a search box for you to
“How can just 1 calorie taste so good?”
This is a great Tab Cola ad from 1964 showing how few calories it has.…
Above the fold text only homepage
I like this clever headline because it leaves a bit of mystery regarding what this business will do for you. Then you read the sub headline and the service becomes …
Glass Guru Car Advertising Headline
This is a simple (yet effective) add from Glass Guru on one of their work vans:
GOT FOGGY WINDOWS?
Guaranteed Repair Saves 50% or More!
This is very straightforward and …
Homepage Headline that changes text
This is a very clever headline set up. They basically converted what would be a set of bullet points or sub headline copy into a gif to save some web …
Simple banner ad with strong offer CTA
This banner ad gets straight to the point with a strong offer. It also displays a series of templates they offer that can handle any campaign.…
AirSign Vacuum Ad
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo.
Definitely looks like this was a partial inspiration for this …
John Carltonās headline paints a picture in the readers head
This is one of John Carltonās Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …
Awesome homepage headline and matching visuals for audio/video editor
The opening headline insinuates if you know how to use a google doc, you can easily edit video and audio with our software. The corresponding video shows the tool in …