Swanson “3 Course” TV dinner
Ok…maybe in 1970’s this looked appetizing, so this image would’ve been very grabbing. However my favorite thing about this is the headline: “Everything from soup to dessert.” I thought that …
Category: Headlines
These are examples of high converting or very grabbing headlines. A good headline can grab people to read an article, advertisement, or piece of direct mail. Use these examples to help jog your mind.
1972 print ad with good image but bad everything else
I was struck by the imagery of this ad, and it got me curious to keep reading. It goes on to some poetic copy, but it took me reading alllllll …
Great unsubscribe email from Drizly
Sometimes using a “pattern interrupt” is great way to grab attention. A “pattern interrupt” can be something something that’s a little different than normal, and gets attention in an otherwise …
“The Quiet Toy” Crayola Ad
Know who your actual customer is.
For example: If someone is buying Crayons…it’s the PARENT not the child spending the money.
This 1979 Crayola ad appeals specifically to parents who …
1986 Honda Helix Ad – YUCK!
This is clearly the ugliest scooter ever made….and Honda used it’s striking appearance as the main attention grabber on this print ad.…
Great headline for Atari ad
“Don’t watch TV tonight. Play it!” This was a great headline in 1978 when “Playing the TV” was a totally new and novel concept!…
Awesome “Yuppie Handbook” book cover from 1984
I love this great callout-image using a picture and text and arrows!…
Great 1956 Headline for Crest Toothpaste
I thought this headline was great:
WORLD’S GREATEST WEAPON AGAINST TOOTH DECAY…
Handwritten door flyer
This door flyer appears to be handwritten, so it kind of catches your attention, and then goes into why replacing your windows is a good idea.…
1962 “Pet Monday” ad
In print advertising you had to cram a lot of information into a small space.
This 1962 ad hits all the points of a good sales message:
• Attention: Grabs …
Grabbing headline Pop-Tart Ad
This headline really creates quite a bit of curiosity with the giant headline “Oops! We goofed”
I didn’t WANT to read the smaller print of this 1964 ad, but HAD …
McDonald’s Salad Ad from 1987
This is a great simple ad showing off McDonald’s new salads (this was the 1980’s). I wonder if the “toss em all day” was a purposeful joke or not 😂…
Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do not accept Apple Pay at this time”…
Awesome 1980 Boom Box print ad
I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle.
It shows that by buying this stereo “boom …
Opossum one pager flyer
This one-pager shows people that opossum’s don’t mean humans any harm, and are helpful for their local environment. This flyer is probably needed because many people don’t like opossum’s because …
1956 Tubeless Tire Magazine Ad
I like this ad because the headline copy and image work together to show the part of your car that actually touches the road is just your tires.…
Giving six reasons to own…
Since the car is pretty hideous, this ad for an AMC Gremlin appeals to it’s more practical qualities!…
“Ten Reasons NOT To Buy” reverse psychology Volkswagen ad
This is a fun way to grab some attention, but saying why NOT to buy the car, but then listing great reasons to buy the car.…
Attention grabbing “mirror” headline
This headline grabs attention by being unusual looking, as if you’re reading from a mirror. Things that are novel can get attention, but alas it’s just a one-time trick.…
Heart-tugging Gillette shaving ad
This ad pulls a few heartstrings saying “I didn’t get the job” from a man who hasn’t shaved.…
