Awesome copy announcing “Once”
37Signals posted this awesome copy on Once.com, and it explains how they’re charging only ONCE for their software and no...
Duluth Trading Company Funny Jeans Ad
Amazing header image from a Duluth Trading Company email that made me LOL 😂 Everything about this is simultaneously funny...
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits,...
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far...
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
Which hot dog would you choose
Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...
Selling supplements in 1909
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements: It’s got...
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ...
McDonald’s Banana Puns Ad 1976
From this product awareness campaign I like their use of dumb puns! “Go bananas” “It’s got appeal” The Banana Shake...
Video editing burnout ad
Ok, this isn’t the most clever ad on the planet…it’s just a silly pub, but I thought this did the...