Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
1973 Ford Pickup Print Ad
I love car ads that actually promote the FEATURES of the car, and this 1973 Ford ad does it perfectly....
Different Call To Action Examples:
Here’s a cool graphic that shows a few ways to improve your CTA (Call To Action).
Great alternative to “Now Hiring” sign
This sign at a CB2 store stepped up their copy from “Now Hiring” to “Dream Job Alert” which is far...
Which hot dog would you choose
Whose hot dog would you want in your mouth? Joe’s -or- Max’s? Joe has the same hot dog, but Max...
Pressure Washing Ad
This pressure washing ad was….pressure washed into the side of a highway 😂 ✔️Cheaper than a billboard ✔️Gets lots of...
Selling supplements in 1909
This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements: It’s got...
McDonald’s Banana Puns Ad 1976
From this product awareness campaign I like their use of dumb puns! “Go bananas” “It’s got appeal” The Banana Shake...
The Guinness Toucan Ad Series
Guinness Beer had a long running series of ads with different animals, but this toucan stole the show! For decades...
Apple Logo Gets Simpler
As Apple started getting bigger and bigger, its logo got simpler and simpler.
1978 Orson Welles Cadillac Ad
Ahhh 1978, where your whole marketing pitch is: “Big fat guys can fit in the car!” 😂
Volkswagen Beetle “Ugly” Ad
This classic campaign for the VW Beetle always poked fun at how “ugly” the car was, but then retorted with...
Budweiser’s ad reaching out to new audiences
It seems like Bud did a better job of reaching out to new audiences in 1969 than recently 😬 This...
Grabbing coffee headline
Ok while I admit this headline sounds a little BuzzFeed-Clickbait…it definitely got my attention and lead me to reading the...
Video editing burnout ad
Ok, this isn’t the most clever ad on the planet…it’s just a silly pub, but I thought this did the...
1966 Budweiser “Whiffability Test” Ad
This clever ad probably makes ya want to smell a Budweiser! In the copy it describes how to setup your...
Pratt & Whitney defense contract print ad
Interesting print ad for the F-35 Joint Strike Fighter project. The hidden subtext of this ad was it was published...
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits,...
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
1966 version of a lead magnet download
Before the internet, the way a “lead magnet” worked was getting someone to send you a physical piece of mail...
Kool-Aid Benefits Ad
This ad justifies drinking Kool-Aid over soda for it’s nutritional value and price value. I might call BS on the...
Clever OJ ad makes you look closer at it
This headline totally got me to look closer at the ad, and understand that Minute Maid gives me more OJ...
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing...
“The Rolls Royce of Pans” Twitter Ad
This HexClad cookware Twitter ad has a cool headline PLUS a catching image with Gordon Ramsay.
“Lowest calorie dessert” Jello Ad
Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a...