Curated Inspiration Library for Marketers and Creators
SwipeFile is your go-to place for proven examples of marketing, copywriting, ads, design and much more. New content added daily, so you'll never run out of ideas!
Simple ad for getting an Instagram username
I liked this simple ad for a service that helps claim an Instagram user handle. In a little square it...
Meme Ad from HeroPost
This ad takes shots at the competitors by using this meme format. If you’re a Hootsuite, Sendible, or Loomly user...
Video editing burnout ad
Ok, this isn’t the most clever ad on the planet…it’s just a silly pub, but I thought this did the...
Noise mitigation visualization
Cool visualization for architects that shows 4 different ways of reducing traffic noise to a residential area.
Cool “Us” vs “Them” graph showing a service
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their...
Straightforward headlines are best when advertising
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you...
Testimonial + Pic for the ultimate social proof
This Instagram Ad uses a simple testimonial along with an aesthetically pleasing photo to make the testimonial really POP.
YouTube Shorts cold emails
The most common cold email I got this year was people/agencies offering to make YouTube Shorts, IG Reels, TikTok Clips...
Building social media audience Before/After Instagram Ad
This clever Instagram Ad for CreatorU uses a meme to show that building an audience is easier with them.
Great Us -VS- Them Instagram ad
This Instagram ad for a snoring prevention device gives 4 reasons to use their product instead of the standard breathing...
Support your favorite business for free
I thought this image was awesome because it teaches you something really cool in one Instagram square…and makes it look...
Honest before/after shoe ad with time
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will...
MarketHire to-the-point ad
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
Awesome “This Morning” vs “Late Afternoon” Bathroom Remodeling Ad
This ad uses a “Before and After” format but with specific times that demonstrate how fast they can remodel a...
Creativity comes from absorbing many things
This great graphic shows that creativity can be stirred up by consuming many different types of information, and mixing it...
AIDA is still the best
Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
Sunglasses Product Images + Features + Price
With clothing or eyewear, you generally don’t need a ton of copy because people already understand the product. I thought...
“Life having a trainer for work”
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing...
Espiritu huaraches mark-up photo
I loved this simple photo with “writing mark-up” to explain each feature of these huaraches shoes.
Visually showing procrastination
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
White paint on brick trend before/after
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
Bathroom remodeling before & after Instagram ad
This simple one-image ad shows a great before/after example of shower that was old, but has been remodelled.
One notification can destroy your deep work, so protect your time
This image is a great reminder that a single notification “ding” on your phone can destroy your Deep Work thinking...
Visualization of comparing yourself to others
A great little graphic showing “The Comparison Gap” that can both motivate you and make you sad.