Still the best copywriting formula around: AIDA If you’re trying to figure out how to position something, run it through...
This ad takes shots at the competitors by using this meme format. If you’re a Hootsuite, Sendible, or Loomly user...
I thought this image was awesome because it teaches you something really cool in one Instagram square…and makes it look...
With clothing or eyewear, you generally don’t need a ton of copy because people already understand the product. I thought...
Ok, this isn’t the most clever ad on the planet…it’s just a silly pub, but I thought this did the...
This ad for the CaveDay co-working service has a great headline that describes the product, and has an image showing...
Cool visualization for architects that shows 4 different ways of reducing traffic noise to a residential area.
This is shoe ad that shows the shoes before and after almost 5 years…and it’s completely honest that there will...
I loved this simple photo with “writing mark-up” to explain each feature of these huaraches shoes.
This is a cool way to demonstrate the value of a hiring service, but showing the end results of their...
As a copywriter I love simple and effective ads. This MarketHire ad on Instagram shows “Lisa” who can increase your...
I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
There’s zero frills, and zero mis-understanding when reading this headline. That’s wise because they are PAYING for clicks, so you...
An extremely common Instagram Ad I’ve been seeing is this white paint makeover for older brick houses. They just paint...
This Instagram Ad uses a simple testimonial along with an aesthetically pleasing photo to make the testimonial really POP.
This ad uses a “Before and After” format but with specific times that demonstrate how fast they can remodel a...
This simple one-image ad shows a great before/after example of shower that was old, but has been remodelled.
The most common cold email I got this year was people/agencies offering to make YouTube Shorts, IG Reels, TikTok Clips...
This great graphic shows that creativity can be stirred up by consuming many different types of information, and mixing it...
This image is a great reminder that a single notification “ding” on your phone can destroy your Deep Work thinking...