One Pager Examples

government-one-pager-nasda
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like above. Here's a One Pager that tries to convey different thinking errors: Here's a One Pager used in AltMBA for potential students to give to their employer:
I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!

Image Description

The image is a one-pager for the National Association of State Departments of Agriculture (NASDA). It features sections on their mission, programs, and contact information, along with visual elements like maps and icons to convey their focus on policy and agriculture.

Positive Aspects

The images effectively demonstrate the versatility and impact of one-pagers. Each one provides a concise, visually appealing summary of complex information, making them ideal for quick understanding. The NASDA one-pager uses graphics and structured sections to clearly communicate its purpose and activities.

Key Takeaways

  • Purpose of One-Pagers: They offer a high-level overview of a topic, ideal for quick consumption and understanding.
  • Versatility: One-pagers can be used in various contexts, from government policies to educational promotions.
  • Design Elements: Effective one-pagers use visuals and structured layouts to enhance clarity and engagement.

Additional Insights

One-pagers are not just for print anymore! They can be repurposed for digital media, making them a powerful tool in any marketer’s arsenal. Whether you’re summarizing a policy or pitching a program, a well-designed one-pager can make all the difference.

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