One Pager Examples
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like above.
Here's a One Pager that tries to convey different thinking errors:
Here's a One Pager used in AltMBA for potential students to give to their employer:
I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!
Image Description
The NASDA one-pager image is a visually appealing infographic that provides an overview of the National Association of State Departments of Agriculture. It covers key topics such as policy, states, and programs, using a mix of text and graphics to convey information concisely.
Positive Aspects
- Clarity: The one-pager effectively organizes complex information, making it easy to understand at a glance.
- Visual Appeal: The use of graphics and color coding helps highlight important sections and keeps the reader engaged.
- Comprehensive Overview: It covers essential aspects like who NASDA is, what they do, and their programs, providing a thorough snapshot on a single page.
Key Takeaways
- One-pagers are powerful tools for summarizing high-level information quickly and effectively.
- They can be adapted for various uses, including marketing, education, and policy advocacy.
- Visual elements and concise text work together to enhance understanding and retention.
Additional Insights
One-pagers are like the elevator pitch of documents—quick, engaging, and to the point. They're perfect for those moments when you need to communicate your message before the elevator doors close. Whether you're pitching a policy or trying to snag that big client, a well-designed one-pager can make all the difference.
