One Pager Examples
A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like above.
1. “Maintaining Your Tesla” one-pager
This Tesla maintenance poster is genius. In one clean visual, it shows that owning a Tesla means less hassle. No...
Read more →2. How to Solve a Rubix's Cube Cheat Sheet
This Rubik’s Cube cheat sheet isn’t just about solving puzzles. It’s a masterclass in simplifying complexity. Every step, color, and...
Read more →3. Jebbee One Pager
This Jebbee one-pager feels like a classic startup pitch deck shrunk down to one page. It’s bright, clear, and instantly...
Read more →4. What is in my control, my influence and what is not in my control.
Marketers love to fixate on stuff they can’t control: algorithms, viral luck, or what the competition’s doing. This visual nails...
Read more →5. Claude Code Best Practices Cheat Sheet
This internal cheat sheet from Anthropic shows how their own teams use Claude daily—for debugging, writing docs, prototyping, even legal...
Read more →6. How To Kill a Tree (what not to do when growing a tree)
This tongue-in-cheek diagram doesn’t actually teach you how to destroy trees—it highlights how small mistakes can slowly kill them. It’s...
Read more →7. 20 Fitness Rules for Anyone Over 40
This one-pager from Dan Go is a marketing workout plan. It’s visually simple, full of value, and laser-focused on a...
Read more →8. Tools and software recommendations made by founders and CEOs in Hampton
Ever wonder what kind of tools top founders actually use? This list from Hampton peeks into the operating stacks of...
Read more →9. AppSumo's Core Values Keep Hungry, Keep Humble, Keep Weird
AppSumo nails their company culture using just three punchy phrases: Keep Hungry, Keep Humble, Keep Weird. These aren’t just words...
Read more →10. My First Million Fan Club Flyer
Spotted on a random Austin pole: a “My First Million” fan meetup flyer. Simple paper, bold faces, and a QR...
Read more →11. France considers banning public annoyances chart
France’s transit authority is cracking down on “habitual incivility.” Things like playing loud music, spitting, or leaving trash might soon...
Read more →12. Raven or Crow cheat sheet
This Raven vs Crow image is a perfect example of how simple visual comparisons can teach complex info—fast. It’s short,...
Read more →13. The Billy Workout
This handwritten workout routine looks like something you'd find taped to a gym locker. Just five days, a few exercises,...
Read more →14. Pixar's 22 Rules of Storytelling
Pixar isn’t just good at animation. They’re masters at crafting stories that make you FEEL something. And those same storytelling...
Read more →15. Negotiate Like A Pro Cheatsheet
This one-pager nails the art of negotiation into bite-size, repeatable moves. It’s a masterclass in how to win without crushing...
Read more →16. Dog Walking Outdoor Flyer with Tabs
This dog walking flyer looks simple, but it’s a masterclass in local marketing. It’s perfectly built for its environment—a utility...
Read more →17. The Bitcoin Act of 2024 Senate Bill Image
Even if you’re not into Bitcoin, this graphic nails how to make complex info easy to digest. Senator Lummis’ “Bitcoin...
Read more →18. Amazon shareholder letter
In 2000, Amazon’s stock had crashed over 80%. Most companies would panic. Instead, Jeff Bezos wrote this shareholder letter that...
Read more →19. Job interview cheat sheet
This job interview cheat sheet is a masterclass in clarity. It takes something intimidating—interviews—and breaks it into bite-sized boxes that...
Read more →20. 6 Landing page copywriting tips
Most landing pages flop because they talk about what they do instead of why people should care. This one-pager from...
Read more →21. Conference table flyers
At a conference, one guy discovered that how you arrange your flyers can totally change the results. Stack them neatly...
Read more →22. Hidden Rules Among Classes
Ever wonder why the same ad hits hard for one group and totally misses another? This chart of Hidden Rules...
Read more →23. Thai spiciness level visual chart
Ever order “medium spicy” Thai food and instantly regret it? Sombat’s Thai Cuisine solved this in the simplest, smartest way...
Read more →24. Thinking Errors One Pager
This infographic is a masterclass in packing tons of info into a single, scannable page. It covers complex psychology ideas...
Read more →25. Rick Astley Outdoor One Pager Flyer
This protest sign nails what most marketing campaigns miss — it’s fun, memorable, and instantly shareable. The “Rick Astley for...
Read more →Here's a One Pager that tries to convey different thinking errors:
Here's a One Pager used in AltMBA for potential students to give to their employer:
I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!