One Pager Examples

A "One Pager" is meant to be a high-level-overview on a topic, generally printed on ONE side of paper. These are frequently used in government when an agency is trying to pass a bill or convince others on department policy, like above.
France considers banning public annoyances chart
This is an image from France (translated to English) from the French Transportation Authority that would make it a crime...

Raven or Crow cheat sheet
Simple cheat sheet sharing the characteristics to tell the difference between a Raven or a Crow.

The Billy Workout
This is the simple weekly workout my friend Billy used to win a natural body building competition. The beauty is...
Pixar's 22 Rules of Storytelling
A simple list of important rules that Pixar uses to tell a great story.

Negotiate Like A Pro Cheatsheet
.This one-pager provides step-by-step instructions for how to negotiating effectively.

Dog Walking Outdoor Flyer with Tabs
This is a great and simple dog walking outdoor flyer. It has all the elements it needs:Pic of the person.Explains...
The Bitcoin Act of 2024 Senate Bill Image
This was the plan announced by Senator Cynthia Lummis that outlined a 7-point plan called the "Bitcoin Act of 2024."This...

Amazon shareholder letter
Amazon sent this letter to their shareholders. When the stock was down 80% from the year before.

Job interview cheat sheet
Mastering interviews can be tough, but this cheat sheet simplifies the process with common questions and valuable tips for crafting...

6 Landing page copywriting tips
This one-pager shows 6 easy tips to create better landing pages. Helping you boost your conversions.

Conference table flyers
At a conference this guy found out if you place a stack of flyers on a table, no one takes...

Hidden Rules Among Classes
An interesting chart about hidden rules between income classes. This could be used to speak clearer to your target audience.

Thai spiciness level visual chart
We’ve all ordered “spicy” at a Thai restaurant only to realize it’s TOO SPICY. This helpful chart shows people that...

Thinking Errors One Pager
I love how much data is presented in this one-pager.

Rick Astley Outdoor One Pager Flyer
To be honest this is a great pitch for Rick. He’ll never give you up, let you down, or desert...

ChatGPT Cheat Sheet One-Pager
What I like most about this ChatGPT Cheat Sheet is that it all fits on one page. What a great...

Attention-grabbing Handwritten Window promotion by Andersen
While this is a printed advertisement, because it looks like a hand written estimate it REALLY grabs attention!

Rouge grammar vigilante simplifies a sign
Someone made this sign easier to read by removing harder words than necessary. This sign should just say “We do...

Here's a One Pager that tries to convey different thinking errors:

Here's a One Pager used in AltMBA for potential students to give to their employer:

I'm a big fan of One Pagers myself, as they can now be used for social media images, website assets, and used in all your marketing materials!
Image Description
The NASDA one-pager image is a visually appealing infographic that provides an overview of the National Association of State Departments of Agriculture. It covers key topics such as policy, states, and programs, using a mix of text and graphics to convey information concisely.
Positive Aspects
- Clarity: The one-pager effectively organizes complex information, making it easy to understand at a glance.
- Visual Appeal: The use of graphics and color coding helps highlight important sections and keeps the reader engaged.
- Comprehensive Overview: It covers essential aspects like who NASDA is, what they do, and their programs, providing a thorough snapshot on a single page.
Key Takeaways
- One-pagers are powerful tools for summarizing high-level information quickly and effectively.
- They can be adapted for various uses, including marketing, education, and policy advocacy.
- Visual elements and concise text work together to enhance understanding and retention.
Additional Insights
One-pagers are like the elevator pitch of documents—quick, engaging, and to the point. They're perfect for those moments when you need to communicate your message before the elevator doors close. Whether you're pitching a policy or trying to snag that big client, a well-designed one-pager can make all the difference.